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The marketing genius of Spotify Wrapped

  • Written by Ishani Banerji, Clinical Assistant Professor of Marketing, Clemson University
The marketing genius of Spotify WrappedCharli XCX performs during a celebration of the annual release of Spotify Wrapped in 2022 in Los Angeles.Kevin Winter/Getty Images for Spotify

Even before this year’s Spotify Wrapped dropped, I had a hunch what mine would reveal.

Lo and behold, one of my most-listened-to songs was an obscure 2004 track titled “Rusty Chevrolet” by...

2025 Thryv Business and Consumer Report - Australian small businesses show grit under pressure

Australia’s small businesses are powering ahead with optimism, resilience and discipline, however, mounting pressures on costs, wellbeing and cons...

Security by Default: Why 2026 Will Force Organisations to Rethink Cloud and AI

financial accountability to how they run cloud and AI, according to leading Australian systems integrator, Brennan. Based on customer insights...

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UNSW Launches Global Innovation Foundry to Scale 100 Australian Startups Internationally New initiative provides startups and spinouts with direc...

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A year after wage theft reforms came into effect, Australian businesses have increased their focus on payroll compliance, but confidence in pay accu...

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...