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Why Patagonia's purpose-driven business model is unlikely to spread

  • Written by Ken Pucker, Senior Lecturer, The Fletcher School of Law and Diplomacy, Tufts University
Why Patagonia's purpose-driven business model is unlikely to spreadPatagonia has always sought to limit its environmental harm.Budrul Chukrut/SOPA Images/LightRocket via Getty Images

Patagonia founder Yvon Chouinard, his wife, Malinda, and their two adult children no longer own the outdoor gear and apparel company. But based on my experience as a former executive who is now an adviser and lecturer focused on...

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Why Patagonia's purpose-driven business model is unlikely to spread

Patagonia has always sought to limit its environmental harm.Budrul Chukrut/SOPA Images/LightRocket via Getty ImagesPatagonia founder Yvon Chouinard, his wife, Malinda, and their two adult children no longer own the outdoor gear an...

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