Doing things alone is on the rise, and businesses should pay more attention to that – even on Valentine’s Day
- Written by Peter McGraw, Professor of Marketing and Psychology, University of Colorado Boulder
Every February, Valentine’s Day amplifies what single people already know – that public life is built for two. Restaurants roll out prix fixe menus for couples. Hotels promote “romantic getaway” packages designed for double occupancy. A table for one still invites the question, “Just you?”
Yet there’s irony...
