ACN Business

Hosting the NFL draft is less about weekend beer sales and more about long-term brand value

Written by Tim Derdenger, Associate Professor of Marketing, Carnegie Mellon University

By selecting Pittsburgh for the draft, the NFL signals that the city is a premier destination.Justin K. Aller/Getty Images Sport

When the NFL draft arrives in Pittsburgh in April 2026, city officials are sure to tout projected economic impact figures. They will likely point to the US$73 million generated by Green Bay, Wisconsin, and the surrounding...

KPAT Hotels appoints acclaimed chef Marky Godbeer to helm the Sunshine Coast’s newest venue Sully's Rooftop
Queensland-based KPAT Hotels has appointed Executive Chef Marky Godbeer, formerly of Brisbane’s The Calile Hotel, to lead S…
Why Australia is right to put affordable medicine ahead of beating US pharmaceutical tariffs
From July 31, the United States will impose up to 100% tariffs on pharmaceuticals coming into the US. Some Australian-made ex…
How Australia’s mining sector locks women out of high-paying roles
Mining is a critical industry for the Australian economy and has the potential to offer secure, well-paid and meaningful care…
Australia’s biggest stock exchange needs tougher competition, or we all risk paying the price
Almost every Australian has a stake in how well the Australian Securities Exchange (ASX) works. Most working adults have supe…
Want a dog-friendly workplace? Here’s what you’ll need to get right
skynesher/GettyDogs are increasingly appearing in Australian workplaces. From “take your dog to work” days to per…
This little-known government scheme can help retirees tap into $3 trillion of housing wealth
For many Australians, most of their retirement wealth is tied up in their home. A simple, well-designed program to tap into t…

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property
In the dynamic world of real estate, commercial properties hold a pivotal position. They represent not only a significant financial asset but also a crucial business investment. When contemplating the…

Qualifications for Sydney's Roofing Industry
A poorly constructed roof is temporarily expedient but a long-term problem. Most Sydney residents know this fact, so they will always hire the best roofers for their housing projects. But…
Google and Facebook pay way less tax in New Zealand than in Australia – and we're paying the price
www.shutterstock.comThe New Zealand government’s recently announced NZ$50 million subsidy package to support local media was necessary and urgent – even if it came too late to save the Bauer magazine…
We won’t get real equality until we price breastmilk, and treat breastfeeding as work
ShutterstockThe Australian Women’s Economic Equality Taskforce delivered a major report last month drawing attention to what it called the “motherhood penalty” – the 55% cut in earnings for Australian women…

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...

How to Apply for More Jobs in Less Time Using AI Automation

Most job seekers spend 11 to 14 hours per week on applications and still hear nothing back. That's not a motivation problem. That's a process proble...

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

The narrative around changing attitudes to car ownership has long focused on Gen Z. Younger Australians are often portrayed as the generation movi...

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Launchd, Australia's leading talent-first creator economy group, has acquired WeAreTENZING, one of New Zealand's most respected talent agencies, b...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Hosting the NFL draft is less about weekend beer sales and more about long-term brand value

KPAT Hotels appoints acclaimed chef Marky Godbeer to helm the Sunshine Coast’s newest venue Sully's Rooftop

Why Australia is right to put affordable medicine ahead of beating US pharmaceutical tariffs

How Australia’s mining sector locks women out of high-paying roles

Australia’s biggest stock exchange needs tougher competition, or we all risk paying the price

Want a dog-friendly workplace? Here’s what you’ll need to get right

This little-known government scheme can help retirees tap into $3 trillion of housing wealth

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

Qualifications for Sydney's Roofing Industry

Google and Facebook pay way less tax in New Zealand than in Australia – and we're paying the price

We won’t get real equality until we price breastmilk, and treat breastfeeding as work

Work-life Balance Key to Solving Construction Talent Shortage

How to Apply for More Jobs in Less Time Using AI Automation

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Time to punch above our weight and stop shadowboxing on AI

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Why Your Business Is Being Left In the Economic Dust: Nimble Risk Management During Uncertainty

How Contiki is Redefining Travel for Young Adventurers

Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit