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Linkly acquire Premier Technologies’ fintech business in multi-million dollar deal

  • Written by Lee Hall


Gaining market share in online payments, the acquisition is set to triple Linkly’s estimated value  

Australia and New Zealand’s leading provider of payment integration  technology, Linkly, has today announced a multi-million dollar deal with Premier Technologies that is  estimated to triple the company’s value and gain market share in the online payment space. As part of the  agreement, Linkly will also see its workforce surge to almost 100 staff.  

Linkly will acquire Premier Technologies’ market leading payment platforms (including MerchantSuite), sold through some of Australia’s big four banks and direct to market. The acquisition will propel Linkly into the online payment space and solidify its position as a leader in end-to-end payments and Omni-channel solutions. 

Backed by technology-focused private equity firm, Potentia Capital, Linkly currently handle more than two billion in-store transactions annually, a significant portion of the total transactions made across Australia and New Zealand. With the signing of the deal, the company is on track to handle more than four billion online and physical payments in the coming year. 

Through the acquisition Linkly will become the only Australian-owned acquirer-agnostic payment provider that allows merchants to use the bank of their choice while implementing Linkly payment solutions, ensuring that their banking and payments are intricately linked. 

Speaking about the deal, Linkly CEO, Anthony Chalhoub, commented: “The online space has long been a  focus for us, having established ourselves as the leading payment provider to brick and mortar stores. This  acquisition allows us to offer our customers the complete package of physical and online payment capabilities, as well as a true Omni-channel proposition.” 

“During the pandemic, there’s been an exponential growth in the number of online payments being made,  and this is a perfect time for us to make a move into the space. We predict online payments will continue to  grow as consumer behaviour shifts towards online purchasing. Through the deal, we now have both online  and offline covered for our customers.” 

Linkly will gain control of Premier Technologies’ payments clients and contracts as part of the transition,  along with more than 50 staff across its Sydney, Melbourne and Singapore offices – developing a presence  for Linkly in Asia. 

Mr Chalhoub continues: “We’re looking forward to integrating the members of the Premier payments  team, who have been so instrumental to the success of the company over the years, into the Linkly family  in the coming weeks. Our focus will be to ensure this is a smooth transition undertaken in a safe and  responsible manner given the current climate.” 

The move into the Asian market is a first for Linkly but one that is crucial to its ongoing expansion plans. Much like the Australian market, Asia has seen a boom in online spending as a result of the pandemic.

“It’s exciting for us to be moving into Asia, especially given how well the Asian market has been performing. We’re looking to grow our Asian operations further in the near future, as part of our ongoing innovation strategy and expansion plan that will also see us move into other global markets,” Mr Chalhoub added. 

This is the second sizeable acquisition Linkly has made in the last 12 months, following a significant investment from Potentia Capital in 2019. 

For more information on Linkly’s innovative suite of payment solutions, please visit www.linkly.com.au. 

About Linkly 

Linkly is the leading supplier of integrated payment solutions in Australia. For over 20 years, the company has provided payment integration solutions connecting over 200,000 merchant terminals across Australia and New Zealand,  integrating with more than 500 POS applications and quickly streamlining in excess of two billion secure transactions a  year.  

Linkly’s clients range from major retailers such as Woolworths, David Jones, Myer, and JB Hi-Fi, right through to single terminal corner stores. 

From local corner stores through to national retail brands, our payment solutions are better for business. Payment intelligence made simple. 

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