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Accenture Technology Vision 2024: “Human by Design” Technologies Will Reinvent Industries and Redefine Leaders by Supercharging Productivity and Creativity


AI and other technologies will amplify the potential of people and organisations to achieve new performance frontiers in business and beyond


SYDNEY – New research from Accenture (NYSE: ACN) finds the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “Human by Design”—much more human-like and intuitive for people to use— and usher in a new era of unprecedented productivity and creativity. The research further suggests that as human-centric technologies wield even greater capabilities, are easier to interact with and become even more seamlessly embedded across every aspect of our lives, we are moving toward a world where the technology around us will become more omni-present, yet also more invisible.


Accenture’s Technology Vision 2024: “Human by Design: How AI Unleashes the Next Level of Human Potential” explores how after years of exponential innovation, technology—especially generative AI—is becoming more human in its nature. And as technology evolves to be more human-centric, it drives substantially greater capabilities for people to amplify their potential and reinvent business as we know it. According to Accenture research, generative AI has the potential to impact 44% of all working hours across industries, enable productivity enhancements across 900 different types of jobs and create $6 to $8 trillion USD in global economic value.


“As AI, spatial computing and body-sensing technologies evolve to a point where tech appears to imitate human capabilities and seem invisible, what you’ll see left are the people – empowered with new capabilities to accomplish things they once considered impossible,” said Matt Coates, Technology Lead, Accenture ANZ. “This important seismic shift in the way people work, live and learn will accelerate a wave of unprecedented change across industries, from retail and entertainment to medicine and manufacturing. Organisations that act now to reinvent their business and ways of working using ‘human by design’ technologies will redefine what it means to be an industry leader.”


The study identifies four key trends in the move to “human by design” technologies:

A Match Made in AI: Reshaping our relationship with knowledge – ushering in a world where data is reorganised in ways that facilitate human-like reasoning and even mimic creativity. Instead of combing through mountains of search engine results, people will receive curated, personalised responses in the form of advice, a summation of a vast set of results, an essay, an image or even a piece of art. Searching now becomes synthesising and business leaders who reimagine how information works in the organisation and equip their people with AI-enabled enterprise knowledge tooling will realise exponential performance gains and competitive advantages.

Meet My Agent: Ecosystems for AI – envisioning a world where AI-empowered agents work on behalf of individuals and are part of an interconnected ecosystem. These automated agents not only assist and advise us, but also take decisive actions on our behalf in both the physical and digital worlds. Working together, they multiply the collective output of workers and generate immense value for enterprises that choose to participate. 96% of executives agree that leveraging AI agent ecosystems will be a significant opportunity for their organisation in the next three years.

The Space We Need: Creating value in new realities – creating rich, new immersive worlds of personal interaction by extending our physical, 2D worlds into new 3D environments created using spatial computing, metaverse, digital twins and AR/VR technologies. These new places and experiences will fuse our digital and physical worlds, bringing us together in new ways, fueling innovation and improving the way we work, live and learn. In the world of retail, a third (33%) of consumers indicated they are, or would be interested in, using spatial computing technologies or devices for shopping today.

Our Bodies Electronic: A new human interface – using innovative, embedded technologies – such as AI-powered wearables, brain-sensing neurotech, and eye and movement tracking – to unlock a better understanding of us, our lives and our intentions and using those deeper insights to enhance the way we work and live. 94% of executives agree that human interface technologies will let us better understand behaviours and intentions, transforming human-machine interaction.


“Human-centred technologies like generative AI are poised to unleash human potential and deliver a staggering array of business and societal benefits, but only if we take a balanced, ‘human by design’ approach that ensures these technologies are used fairly and responsibly,” added Coates. A full 93% of executives agree that with rapid technological advancements, it is more important than ever for organisations to innovate with purpose.


Unveiled today at CES 2024, the Technology Vision 2024 findings were presented by Paul Daugherty, Chief Technology and Innovation Officer, Accenture during a live streamed mainstage presentation from 3:00 – 3:40 p.m. PST. Click here to view the session live, or on replay, and download the full report here.


About the Research

For 24 years, Accenture’s Technology Vision has taken a systematic look across the enterprise landscape to identify technology trends with the highest likelihood of disrupting businesses and industries. Input for the 2024 report, was gathered from an external advisory board of more than two dozen experts spanning academia, business and the public sector. Primary global research includes a survey of 3,450 C-level executives across 21 industries and more than 20,000 consumers fielded from October to November 2023 across 20 countries. Learn more at www.accenture.com/technologyvision.


About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organisations build their digital core, optimise their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

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