Australia’s largest publisher of premium youth content, The Brag Media, has entered into an exclusive representation deal with digital advertising network Scroll Media. The deal will see Scroll Media represent The Brag Media’s advertising inventory in New Zealand.
Established in 2018, Scroll Media manages the outsourced ad sales for a number of premium publishers including Healthline, Gameloft, Autotrader, Student Job Search and Pricespy, and is fast growing its customer base of media agencies in the market, alongside direct bookings and programmatic buying.
The Scroll Media network reaches more than 1.6 million people in New Zealand each month.
The Brag Media represents some of the most iconic titles in the world including Rolling Stone, Variety, The Hollywood Reporter, Billboard, TheBrag.com, Tone Deaf, The Music Network, Enthusiast Gaming, Life Without Andy, HypeBeast and more. It also publishes Rolling Stone AU/NZ magazine in New Zealand and covers music and culture content on the Rolling Stone New Zealand website.
The Brag Media’s editorial presence in New Zealand will remain unchanged, with recent highlights in the market including the launch of Tone Deaf New Zealand and last week’s Rolling Stone Aotearoa Awards, which saw the music industry gather in Auckland to celebrate the best of the best in Kiwi music. Winners on the night included Six60, L.A.B., COTERIE, The Beths and Bic Runga.
The Brag Media Chief Operating Officer, Joel King, said: "The New Zealand market has demonstrated a robust hunger for local music and entertainment content, and The Brag Media is committed to satisfying this hunger. We'll continue to enhance our editorial presence locally through premium titles including Rolling Stone and Tone Deaf. Aligning with Scroll Media is more than a partnership; it’s a powerful synergy. This collaboration fortifies our commitment to editorial excellence, and we're confident Scroll's expertise in the market will make it a perfect commercial partner for our agency clients."
Scroll Media CEO, Jane Ormsby, said: “Scroll Media is very pleased to be representing Brag Media exclusively in NZ to bring advertisers branded content and iconic event opportunities like the Rolling Stone NZ Music Awards. We thoroughly respect the collaboration with the team at Brag Media and are really enjoying the partnership working across such iconic titles as Tone Deaf, Rolling Stone, PlayWire and Variety."
Pic - Scroll Media Team
About The Brag Media:
The Brag Media’s mission is to be the most ubiquitous presence in Australian culture; with its people, its artists and its brands. The Brag Media represents some of the most iconic titles in the world including Rolling Stone, Variety, The Hollywood Reporter, Billboard, thebrag.com, Tone Deaf, The Music Network, Enthusiast Gaming, Life Without Andy, HypeBeast and more.
The Brag Media’s premium publishing business reaches over 30% of the Australian population each month, while its events business produces the Rolling Stone Awards and offers commercial partners end-to-end event ideation, production and marketing. The Brag Media has also expanded into talent management, audio and podcasting, and in 2021 launched a creative and agency services division.