Business Daily Media

Business Marketing


Zoho Unveils Unified Communications Platform

Zoho Corporation, a leading global technology company, today unveiled its unified communications platform, Trident, as well as strengthened collaboration technologies to offer businesses easier ways to communicate across channels, reduce tool-ambiguity, and improve an organisation's overall digital adoption. 

Establishing itself as a central work hub or virtual headquarters, Zoho Workplace is a unified office platform that combines collaboration, productivity, and communications tools. It is now a flexible, full-featured business mail and cloud office suite that is built on a common data model and unified through search and AI, enabling users to operate collaboratively and seamlessly through applications.

Commenting on the continued innovation, Zoho Chief Evangelist Raju Vegesna said: "In the past year, Zoho Workplace adoption has accelerated as businesses of all sizes transition to digital-forward, hybrid work. In Australia, our main customers are SMBs, particularly in fields like IT, Retail, Non-IT Professional, Manufacturing and Real Estate industries in Australia and New Zealand. With a clear focus on continued innovation, Zoho is well-positioned to help them thrive during this period of readjustment. The goal of Zoho Workplace is to enable businesses to unify their work to a point where the line between apps disappears. It's heartening to see so many new businesses join the Zoho family, using Zoho Workplace as their customisable centre of gravity."

Globally, Zoho Workplace has grown 30% year-over-year and now has more than 16 million users. In APAC, meanwhile, revenue has grown 38% year-over-year, showcasing the importance of cloud software and collaborative tools to businesses in the region. This substantial growth is attributed to increasing business demand for simplified, streamlined solutions that maintain utmost standards for user privacy as well as rising costs from other collaboration platform providers. Additionally, migrations from Google, Microsoft and GoDaddy to Zoho Workplace almost doubled in 2022.

“Our business is centred around fast and stellar customer service. Unified solutions with integrated communication and capabilities helps ensure that our operations continue to run smoothly and that our employees operate as a collective team rather than individual,” said Stoewie van den Bulk, Co-founder of View Retreats, Australian luxury travel company.

“By using the apps within Zoho Workplace, we are able to maximise productivity and reduce time to switch from one task to another. This is because Zoho Workplace streamlines access to all key capabilities through a central dashboard, providing an efficient and effective interface. Ultimately, it helps us save time and resourcing, enabling us to work more collaboratively, which is even more important today.” 

Here's a look at what's new:

  1. Zoho Trident is a brand new collaboration, productivity and communication experience that combines mail, messages, audio/video calls, calendar, tasks and more into the same place. It's also Zoho's first native desktop app for email and chat. Trident is a move away from individual product experiences, as Zoho works to provide its customers with a unified platform. 

  2. The Zoho Voice platform is now a full Phone System integrated directly within team collaboration app Zoho Cliq and web conferencing app Zoho Meeting. This allows employees to make direct line calls and send SMS messages, as well as pick up inbound calls across the apps.

  3. Zoho Webinar, within the Zoho Meeting app, enables businesses to broadcast themselves to thousands of attendees and engage with them using Polls and Q&As. Present to an audience using virtual file sharing without sharing your screen (saves bandwidth consumption). Upload session material prior to the webinar and easily share this with the attendees during the session.

  4. Zoho is releasing a new AI-based grammar tool, BluePencil. This brings writing suggestions and a text editor which can be used on any third-party webpage.

  5. Universal Drag & Drop functionality lets users save time doing things across multiple workplace products. Drag an email attachment and drop it to your colleague's chat to send it directly, for example.

  6. Mobile Device Management capabilities and OTP-restricted Emails have been added to the workplace suite as Zoho focuses on security. 

  7. TrueSync has been added to Zoho Workdrive so that hard drive storage limits are no longer a concern. TrueSync creates a mirror of all WorkDrive files and folders on the desktop so you can seamlessly switch between the cloud and your computer. You can access files locally and make changes without using up hard drive space.

Zoho Workplace Pricing: 

Zoho Workplace is available in three editions: Standard is AU$4.40 per user per month. Professional is AU$9.35 per user per month. Zoho Mail is AU$1.65 per user per month. For more information, please visit:

Zoho Privacy Pledge

Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company owns and operates its data centres, ensuring complete oversight of customer data, privacy, and security. More than 80 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself. For more information, please visit:

About Zoho

With 55+ apps in nearly every major business category, Zoho Corporation is one of the world's most prolific technology companies. Headquartered in Austin, Texas, with international headquarters in Chennai, India, Zoho is privately held and profitable with more than 12,000 employees. For more information, please visit:


Utilising communication tech to alleviate employee burn out

Hybrid work solidified into the business model in 2021 – plain and simple. Jabra research revealed 42 per cent of employees last year requested leadership to help make their virtual workspace more comfortable. Employees are se...

Laying the foundations for another 30 years of growth

Thank you for the opportunity to speak with you this morning. I want to start by stating what’s fairly obvious. I doubt there are any Australians today who aren’t wracked with a mix of competing emotions. These can range ...

Leaders to debate innovation at Vodafone National Small Business Summit

Who are the innovators? This is a question which plagues industries across the globe and has been prevalent in Australia since Prime Minister Malcolm Turnbull announced his innovation plans. Nonetheless, who or what are they and h...