Business Daily Media

The Times Real Estate

.

Sports and recreation spending soars with Aussies keen to get outdoors


Home & Renovation had its moment in November 2021 as people stuck at home spruced their spaces. Now, consumers are trading the couch for the pool, with the recreation, sports & hobbies category seeing the biggest climb in year-on-year online sales growth. 

The recreation, sports & hobbies category is powering through the pre-Christmas trading period, with the number of units sold up 15% in November compared to the same time last year, with online sales also up 133% on pre-pandemic levels. 

The new data comes from Australian ecommerce fulfilment provider eStore Logistics which analyses sales order volumes for its retail customers across categories like Health & Beauty, Food, Beverage & Alcohol, Fashion & Apparel and more.

 eStore Commercial Solutions Director Paul Sciberras said:

“Consumers are trading furniture flipping for actual flippers, with the Recreation, Sport and Hobbies category seeing the largest net growth this peak sales period. All other categories including Fashion and Retail have remained stable or declined in this peak sales season.”

“In the Recreation, Sport and Hobbies category, shoppers are buying more in preparation for the summer holiday season, with the number of pieces per order has increased by 15% in November compared to the same period last year. Rising interest rates and inflation hasn’t impacted consumer spending in this category, with online orders growing 58% from October 2022 to November 2022.”

 “In anticipation for the peak sales season, sporting brands are stocking shelves, with stock holdings for Rushfaster alone increasing 73% in September in anticipation of the upcoming sale period. The data tells us that consumers are spending more money on outdoor products to spend more time outside and even picking up new hobbies and activities like camping, cycling and fishing.” 

Businesses losing an average of $493k from data integrity flaws

Managing data responsibly and effectively for the AI age can give organisations a strong competitive advantage, but many are failing to harness th...

AI shopping disruptor Zyft raises $7.5M to lead the next gen of retail tech

Zyft appoints new CEO, Richard Stevens, to lead the latest Waller Group success story, valued at $30 million SYDNEY, 28 April 2025: Zyft, the lea...

Little known law offers savvy Kiwis the opportunity to supercharge their retirement savings

A little-known legal amendment is being leveraged by savvy New Zealanders and expat Brits to supercharge their retirement savings. Not many peop...

Cutting edge AI technology designed for doctors to reduce patient wait times launched in NZ

New Zealand specialist doctors now have access to Artificial Intelligence technology to help reduce patient wait times and experts say it could be...

Launchd Takes Off: Former AFL Stars Lead Tech-Powered Platform Set to Disrupt Talent and Influencer Marketing

Backed by Institutional Capital, Launchd Combines Five Leading Agencies and Smart Technology to Deliver Measurable Results Influencer marketing i...

Meet the Australian fintech unlocking rewards for small businesses

Small businesses make up 98 per cent of all businesses in Australia, yet they continue to bear the brunt of economic uncertainty. According to Credi...

Sell by LayBy