Business Daily Media
Business Marketing

Ordermentum reaches $1bn in annual gross merchandise value

The number #1 food and beverage platform is primed for accelerated growth 

Sleeping hospitality tech giant, Ordermentum, has reached a whopping $1 billion in annual gross merchandise value; a figure that has advanced exponentially due to the COVID-19 pandemic. 

Ordermentum is Australia’s largest wholesale online order management platform for the nation’s food and beverage industry. 34,000 Australian cafes, bars and restaurants have now adopted the fully integrated tech system, with a growing number of venues having 5 or more suppliers on the platform. 

Digital payments through the platform have increased 153% in the last two years, a figure that founder and CEO Adam Theobald believes was achieved due to the wide adoption of digital innovation through the COVID-19 pandemic. 

“The use of digital payments from both suppliers and venues has been an absolute game changer for small businesses. It went from a nice to have in our suite, to the core reason new customers come to us. Suppliers on our platform are being paid up to five times faster than those who haven’t adopted digital payments,” said Mr Theobald. 

“The pandemic quickly accelerated the need for suppliers and hospitality businesses alike to stay on top of their payments. Bad debts are quickly becoming a thing of the past thanks to the platform, because businesses have the option to charge upfront, getting rid of lengthy credit checks; or charge automatically according to terms they set. Our clients have found it extremely useful through the uncertainty of the last two years.” 

The company has invested over $25 million into the Australian food & beverage industry to date, backed by key investors Pure Asset Management, Naos Asset Management, Matt Rockman (SEEK co-founder), David Gordon (Founder ShippingEasy) and Bosco Tan (Pocketbook co-founder). 

While Ordermentum recently released new features such as Chat, Spend Insights and One Click Customer Onboarding, the company is continuing to expand its features and pursue its purpose to reinvigorate the food & beverage industry, by using technology to trade smarter and create high trust relationships. 

“Our capital is helping us keep up with the demands of Food and Beverage operators looking to digitise their business. It took six years to process our first $1 billion in GMV, and now we are on track to generate $3 billion in GMV in the next 6 months. 

“The momentum we are seeing right now is significant and with that comes new challenges,” said Mr. Theobald. 

“In our early days, we had to make educated guesses on where our venues wanted us to focus in terms of supply categories. Our key categories were specialty coffee suppliers and bakers. Now, our 34,000 venues are telling us what they want, and right now they are branching into other categories, requesting Fruit & Veg, Meat, Chicken, Seafood and Packaging suppliers. 

“It’s now also not unusual to see 60-70% of new suppliers’ customers already using Ordermentum. The network effect of our brand is really kicking in, which is in line with our mission to become the number one Food and Beverage platform that helps businesses thrive by trading smarter. We really are just getting started,” said Mr. Theobald. 

For more information visit

Adam Theobald - founder and CEO of Ordermentum


The top five hiring and cultural trends reshaping businesses in 2024

Over the past several years, the spotlight has been on businesses to create a more inclusive and healthy workplace – and for good reason. With rates of mental illness rising and research showing that around 15-20% of the world...

Personal, not professional, social networks will be key to hiring top Gen Z talent

HireVue, the global leader in video interviewing, assessments, and text-enabled recruiting tools reveals job seekers are increasingly turning to non-professional social media platforms such as Facebook, Instagram and TikTok in...

How online tools can help you do better on the tools

A cloud based invoicing and accounting app shouldn’t be the only software you put to work in your tradie business. Do you remember the not so good old days, circa 2010, when billing a customer meant getting out the triplica...

Virtual Office