Business Daily Media

.

.

eBay Australia reveals hottest trending toys filling Santa’s sleigh this Christmas


Classics like games and puzzles remain firm favourites post-pandemic

Shift towards sustainable toys 

Affordability a key driver 

eBay Australia is unveiling its hottest 2022 Christmas toys with classic, sustainable and affordable gifts topping the trends. 

Classic toys with a twist

Survey results from eBay Australia reveal the top toys Aussies plan on buying this Christmas are games and puzzles1. With a board game sold every four minutes on eBay Australia2, a love for classics remains strong post-pandemic.  

The iconic Rubik’s Cube has soared in popularity by just over 50 percent3 on eBay due to heightened popularity on social media. For kids keen to jump on the trend while challenging themselves, the Rubik’s Impossible Cube takes this classic to the next level. 

eBay Australia’s Sophie Onikul says, “Some of the most popular classic toys this year are those with a modern twist and lend themselves to pop culture trends including Monopoly Stranger Things which has jumped more than 280 per cent4 on eBay following the success of the popular Netflix series.  

“LEGO® remains a family favourite with a set sold every two minutes on eBay5. With the upcoming release of The Super Mario Bros. Movie, kids will be entertained for hours with LEGO® Super Mario Peach’s Castle. ” 

Sustainable toys

This year, eBay’s survey results show just over 40 percent6 of Aussies are more likely to buy a toy if they were aware it had been manufactured sustainably compared with previous years. Showing a growing shift towards purchasing sustainable gifts, more than one-third (over 30 percent7) of Aussies are open to buying pre-loved or refurbished toys and a pre-loved toy is sold every minute on eBay8.  

Onikul added, “As Australia’s cultural barometer, we see what’s happening in the world reflected on site. Environmentally-friendly toys are big this year with soft, plush toys made from recycled plastics like Resoftables, dolls made from recycled bottle caps, Recyclies & Friends Doll Pack and wooden sandpits trending on eBay.” 

Affordable toys

eBay’s survey found kids will still be spoiled this Christmas with most (almost 75 percent9) of us purchasing gifts for children under 12. While gifting remains valued, Aussies are feeling the pinch with two-thirds of Aussies surveyed (almost 60 percent10) saying the price of toys is a major factor in deciding which gifts they will buy due to cost of living pressures this year. Those on a budget can find top toys under $50 on eBay including bubble guns made popular by TikTok like the Its Bubbles Light Bubble Blaster, interactive pets FurFluffs or Galt Slime Lab, great for sensory play. 

eBay Australia’s Sophie Onikul says, “Christmas can be an expensive time of the year and with affordability top of mind, eBay has plenty of great toys for less than $50 including handheld bubble guns which have jumped in popularity by almost 1,450 per cent11 since they went viral on social media.” 

To help with the cost of Christmas, from 1-10 November, eBay Australia is offering 20% off selected toys, with an additional 5% (total of up to 25%) off selected toys when checking out with Afterpay12.

This Christmas, Aussies can visit eBay to shop the widest range of toys across toy categories including STEM (science, technology, education, mathematics), outdoor, sensory and entertainment-inspired at great prices. 

Onikul added, “eBay is helping cash-strapped Aussies spoil their kids and still save big this Christmas with 20% off the hottest toys13. With Australian retailers including Toys R Us, Big W and The Gamesmen, free express delivery with eBay Plus14, and eBay’s Money Back Guarantee, you can rely on eBay for a hassle-free Christmas within your budget and give gifts the kids will love.”   

eBay Australia’s 2022 Christmas trending toys list

 

FurFluffs 

FurFluffs are sensory toys that can purr, 

somersault, giggle and play music.

It’s Bubbles Light Bubble Blaster

Inspired by TikTok, the Bubble Blaster lights up, 

making hundreds of bubbles at a time.

Plum Play Build & Splash Wooden Activity Table

The wooden play table is a sustainable option for 

water and sand play.

Rubik’s Impossible

This new twist on a classic toy is just like the 

original Rubik’s Cube but changes colour 

depending on the angle taking it to the next level.

Recyclings Recyclies & Friends Doll Pack Assortment

These cute collectible characters are made from

 recycled plastic that would have gone to landfill.

LEGO® Super Mario Peach's Castle

With the recent announcement of The Super Mario Bros. 

Movie, kids can enter into the LEGO Super Mario universe

 and take on exciting challenges with the 

Peach's Castle expansion set. 

Mermaid Barbie Power Dolls and Accessories

The Little Mermaid fans will love this classic toy

 gone underwater. 

The Mermaid Power Doll features interchangeable fins 

and a hairbrush for Barbie’s extra-long fantasy hair.

 

Galt Slime Lab

Slime Lab is a great toy for exploring 

science and sensory play.

NERF Roblox Blaster

A classic toy inspired by the virtual world of entertainment

 and popular online game, Roblox.

VTech JotBot The Smart Drawing Robot

This smart drawing robot is a great STEM toy that guides

 children through the discovery of drawing and coding.

For free express delivery15, shoppers can choose to join eBay Plus for $4.99 a month or for a $49 annual fee16. New members can start their free 30-day eBay Plus trial here.

About eBay:

eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organisations of all sizes. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2020, eBay enabled over $85 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com

Footnotes:

Research commissioned by eBay Australia and conducted by Pure Profile from 2,011 nationally representative respondents aged 18+ in October 2022

eBay Australia sales data 1 Jan – 31 August 2022

eBay Australia  sales data 1 Jan – 16 May vs 17 May – 29 September 2022

4 eBay Australia sales data 1 Jan – 16 May vs 17 May – 29 September 2022

eBay Australia  sales data 1 Jan – 31 August 2022

Research commissioned by eBay Australia and conducted by Pure Profile from 2,011 nationally representative respondents aged 18+ in October 2022

Research commissioned by eBay Australia and conducted by Pure Profile from 2,011 nationally representative respondents aged 18+ in October 2022

eBay Australia  sales data 1 Jan – 31 August 2022

Research commissioned by eBay Australia and conducted by Pure Profile from 2,011 nationally representative respondents aged 18+ in October 2022

10 Research commissioned by eBay Australia and conducted by Pure Profile from 2,011 nationally representative respondents aged 18+ in October 2022

11 eBay Australia  sales data 1 Jan – 16 May vs 17 May – 29 September 2022

12 T&Cs apply. Ltd time only. Min spend $30. $300 max discount. 5 redemptions per coupon and 10 items per transaction. 20% off or 25% off with when you check out with Afterpay.

13 T&Cs apply. Ltd time only. Min spend $30. $300 max discount. 5 redemptions per coupon and 10 items per transaction. 20% off or 25% off with when you check out with Afterpay.

14 Free express metro delivery excludes WA, NT & TAS. eBay Plus T&Cs apply

15 Free express metro delivery excludes WA, NT & TAS. eBay Plus T&Cs apply

16 $4.99 monthly instalments or $49 annual fee applies post trial. For new members only. eBay Plus T&Cs apply 

Business Reports

Why Retail Stores Should Beef Up Their Security

Security should be a top priority for any retail business. Everyone wants to feel safe and confident as they go about their days, which is why home security systems are rising in popularity. However, safety for the home is not...

Belinda Giles takes on CFO role at Architectus

Architectus welcomes Chief Financial Officer and Principal, Belinda Giles, to its national leadership team – a key appointment in the evolution of the architecture and design practice.  A Chartered Accountant with an inter...

Australians are tapping into new income streams to offset rising costs

How a side hustle can boost the household budget   Australian’s household budgets are being put under increased pressure by rising inflation and higher interest rate. Petrol costs have risen 25% over the past 12 months[1]...