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Topical Authority: Why It Matters for SEO in 2022

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You must play your SEO cards wisely if you want to have topical authority and relevance. For readers and users to trust your brand or content and to grow your readership, a topical authority is necessary.

If you don't know the first thing about topical authority, we've got you covered. You can find all the specific details you require on this subject in this article. Let's start now!

What Topical Authority Means

When someone is referred to as an authority, they are highly knowledgeable in their field. The same concept applies to search engines, but topical authority is created by producing high-quality content on a specific subject.

Domain authority and topical authority are not the same thing.

Your content's domain authority is influenced by a number of factors, including its structure, grammar, spelling, and backlinks to reliable websites. On the other hand, the quantity of high-quality web content on your website contributes to its topical authority. The greater this quantity, the more topical authority you would eventually possess.

Building this kind of authority also requires the application of SEO tactics.

Why Topical Authority is Important

1) Encourage audience confidence

Imagine that you are on your way to work when someone approaches you and requests that you buy a bar of chocolate. You probably wouldn't mind spending a few dollars on that bar if this person seems to know what they're talking about and is very knowledgeable about the advantages of chocolate in general. The same holds true for an online audience. If you provide a variety of high-quality content on a subject and use pertinent keywords, your audience will trust you.

2) Boost position in search results

Since only a handful of websites stand out and receive high rankings on the search page results, don't think of Google as having overly strict policies. Users, who only select the best in terms of expertise, authority, and trustworthiness, make up Google's audience (EAT).

3) Boost sales and marketing

It will be simpler to persuade people to purchase your goods or services if you already have strong authority.

Step-by-step process to earning topical authority

Follow these steps to develop topical authority.

1) Select a subject and investigate the keywords

Look for a writing topic based on the niche of your website and do some keyword research. You can learn what terms users search for most frequently by researching keywords. With this knowledge, you can naturally incorporate these keywords into your article.

2) Construct keyword pillars and clusters

Make a group of keywords for each topic you want to write about, then add them to the content you're about to produce. Additionally, you can use the analysis of Search Engine Results Pages and map the keywords to pillars (SERP).

3) Produce reliable, educational content

Keep in mind when writing your content that you want the reader to learn something from it. Then, rather than concentrating on the quantity of articles to publish, make your content straightforward to navigate and conduct adequate research.

4) Share your articles

Use email marketing and social media to spread your content. Don't wait to post until you are in a position of authority.


Because you believe you can't compete with top sites, don't feel as though you've already lost a battle you haven't even started. If they can do it, so can you! Continue producing content, and eventually the topical authority of your website will grow.

If you wish your site to improve its topical authority and increase its rankings, get in touch with an award winning Gold Coast SEO agency that specialises in every aspect of search engine optimisation, including eCommerce SEO.


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