Business Daily Media

Australian winemaker leads the organic revolution

  • Written by Matt Redin, Marketing Manager at Angove Family Winemakers

Angove Family Winemakers are heading the organic revolution in both Australia and overseas as they continue their commitment to a natural and sustainable approach throughout their vineyards and winery.

As the world begins to find its way towards life post-COVID-19, the South Australian-based winemakers are seizing new opportunities to venture into overseas organic food and wine markets, including the United States, Scandinavia, United Kingdom, Asia and Canada. Their sustainable approach to winemaking is helping them successfully navigate the post-pandemic international food and wine supply chain.

COVID-19 has rapidly accelerated the growth of the organic food industry in the United States, as consumers increasingly prioritise their health and the products they consume. This increased focus on wellbeing means that many consumers are seeking out sustainable and organic brands they can trust. It’s this shift in consumers’ values that has kick-started an “organic revolution”, creating an increasing demand for Angove’s Certified Organic and sustainable wines.

“The organic wine market is growing at an exceedingly fast rate – last year the market saw a 14 per cent growth – outpacing the growth of the total wine category,” says Mark Ramm, Angove’s Regional Export Manager. “The growth in organic wines reflects society’s overall move towards a more sustainable lifestyle. Post-COVID, people are now choosing a wine to reflect their changing lifestyle tastes and prioritising their health. They want their wine to complement the more natural and organic foods they eat.”

As Australia’s leading and largest certified organic grape grower and winemaker, Angove Family Winemakers have continued their commitment to organic and sustainable winemaking, a pure process now in high demand overseas. The winery, which has major interests in vineyards through South Australia, has been firmly committed to sustainability throughout its 135-year history and is seeing the fruition of its hard work and commitment to producing the best in organic wine through sustainable farming.

Their Angove Organic range, including the new Naturalis Wines, is Certified Organic, handcrafted, and vegan friendly.

“We have gone to great lengths to ensure that our offering is the ‘real deal’, with recyclable screwcaps and a lightweight bottle,” says Ramm. “Our labels are printed on recycled paper and wine cases are made from recycled cardboard.”

It is forecasted that 976 million bottles of organic wine will be consumed around the world in 2023 (a 23 per cent increase from 2018).i Alongside Angove’s US-based partners Trinchero Family Estates, an award-winning winery based in the Napa Valley, the company intends to continue its education of organic wines and sustainability through in-store tastings and incentives (COVID permitting).

“We are giving consumers what they want,” says Ramm, who points out that 62 per cent of consumers would be enticed to buy from a brand that supports causes that matter to them. While health remains a top concern, environment (57 per cent) and social equity (52 per cent) are also of utmost importance.ii

This desire for environmentally friendly and sustainable products is the foundation of Angove’s core beliefs.

“We view the vineyard as more than just the source of our grapes,” Ramm says. “The vine is important, but it is the health of the entire environment that provides the best tasting grapes.” Angove Family Winemakers prides itself on its pure approach to winemaking. “At no stage during the grape growing and winemaking of Naturalis Organic wines have we used any synthetic pesticides, herbicides, fungicides, fertilisers or inputs of any kind. Everything we use comes from nature, pure and clean.”

Find out more at https://angove.com.au and read about the Naturalis range at https://naturaliswines.com.au.

Business Daily Media Business Development

How Microsoft's Activision Blizzard takeover will drive metaverse gaming into the mass market

Ready Player 1,000,000,0001?Sergey NivensMicrosoft was positioning itself as one of the pioneers of the metaverse even before its US$75 billion deal to buy online gaming giant Activision Bli...

Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland - avatar Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland

Some of the super-rich want to pay more tax – but society cannot afford to depend on them

Shutterstock/PilgujDemands for the super wealthy to pay more taxes are not new. But they don’t usually come from billionaires or millionaires.Yet on January 19 2022, around 100 of the ...

Peter Bloom, Professor of Management, University of Essex - avatar Peter Bloom, Professor of Management, University of Essex

A killer app for the metaverse? Fill it with AI avatars of ourselves – so we don't need to go there

Ready avatar one?Athitat ShinagowinBig numbers coming. Microsoft’s US$75 billion (£55 billion) acquisition of Activision Blizzard has landed – true to Call of Duty vernacul...

Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford - avatar Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford

Labelling Equipment; Prayers Have Been Heard and, Answered

If you are an instrumental part of a management team for a business that now requires labels for their products or goods, then traditionally you’d have had one of three choices, if the...

Business Daily Media - avatar Business Daily Media

Leading Australian Microsoft partner Satalyst acquired by Canon

Satalyst, one of the leading Microsoft cloud and security partners in Australia, has today announced that effective immediately it has been acquired by Canon Australia. Satalyst will joi...

Business Daily Media - avatar Business Daily Media

How Timeline Maker Helps Business Owners On Their Targets

With many businesses today, the challenge is to make the audience know what you are all about. You can never go wrong with a website or an online presence for it is one of the most effecti...

Business Daily Media - avatar Business Daily Media



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion