Business Daily Media

Seedooh builds agency momentum with Kaimera contract

  • Written by Julian Elliott

Seedooh has won a contract to verify all Out of Home campaigns for Sydney-based Kaimera, as it continues building momentum in the independent media agency sector.

Kaimera is a full-service agency built on a foundation of trust and transparency, with a strong commitment to verification to ensure clients’ advertising campaigns are delivered accurately.

Seedooh’s unique solution provides complete and accurate data for every play on every screen, and creates significant efficiencies through automation of reporting without resorting to unnecessary and time-consuming manual processes.

The Seedooh platform will now support Kaimera’s ongoing growth as the agency leverages innovative opportunities offered by Digital Out of Home, and focuses on digital and data-led strategies across all available channels.

Kaimera CEO Nick Behr said the agency chose Seedooh after a thorough review of the market.

“Our objective is to understand our clients’ marketing mix and ensure they invest in the channels that deliver on their business objectives. Seedooh will help us achieve this by providing full transparency and independent verification of Out of Home campaign delivery, whether digital or static.

“But Seedooh isn’t just best-practice verification. The platform is also a scalable, automated efficiency driver, which will enable our client teams and publisher partners to focus on creating better campaigns.”

Seedooh Founder and CEO Tom Richter said agencies like Kaimera increasingly saw the need for data and independent verification to build engaging campaigns and deliver accurate results.

“The Kaimera team are constantly looking to find the best opportunities and value for their clients, and their work will benefit from our scalable and seamless solution. We help ensure the right messages are shown in the right places every time through an automated and secure process, making connected data available to all campaign participants without introducing any additional steps into the campaign execution or reporting workflow.

“This approach delivers rapid and accurate results, removing the potential for human error or manipulation in manually handling large amounts of data.”

Seedooh’s Independent Verification Platform works via direct integration into the adservers that schedule and deliver Digital Out of Home campaigns to almost all networks in Australia. It allows the data to be queried and analysed at scale and in real time – in granular detail or in summary format – according to numerous booking parameters.

The system integrations are also compliant with the Seedooh Controls Framework, which is based on global best practice SOC2 non-financial data assurance standards, providing an extra level of quality control.

About Seedooh

Seedooh is a fully independent technology platform specifically designed, built and proven at scale to provide complete and standardised reporting for buyers and sellers in the Out of Home industry. It is the only fully independent reporting system that provides near real-time, third party verification of display for both digital and traditional formats. The level of confidence in the data is ensured by the Seedooh Confidence Framework which demands best practice data controls are applied and assessed against globally recognised reporting standards. Seedooh has an alignment with PwC to provide further market confidence in the platform's ability to independently verify the integrity of campaign delivery data. www.seedooh.com

About Kaimera

Kaimera are a leading Australian independent full-service media agency built on a foundation of trust and transparency. Combining data, creativity, strategy, media planning and media buying to deliver holistic business solutions for clients. Kaimera.com.au

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