Business Daily Media

Basic Dropshipping Business Tips To Remember

  • Written by

During the pandemic one of the businesses which many people looked to get involved with was dropshipping, a great option if you know what you are doing. This is a business which sees you focus on selling online, contacting manufacturers directly who take care of customer service, delivery and all of the logistics of the order. It is the responsibility of the seller to take care of the marketing and the product placement online. Whilst this is a great business to get into, there are some very basic tips which you should always remember.

Focus on Theme

There can be a temptation here to try and throw as many products to the wall and see which one sticks, but this isn’t something which has proven successful in the past. What you should look to do instead is focus on a theme. Let’s say you are doing kids’ home decor, aim to focus on a single area like dinosaurs. A T-Rex Skeleton home decoration for example is going to sell a lot better if it is part of a collection of dinosaur related items, than if it alone amongst all manner of themes.

Know Where Your Customer Is

It is critical that you have a very clear understanding of where you should be marketing in order to grab the attention of your customer. Let’s take the kids’ home decor example again, if you market to children’s websites or sales pages, you are not going to get the kind of traction which you need, as they are not the ones who are generally buying the goods. Here you would look to focus your marketing efforts on parenting pages, the people who will actually be buying your products.

Focus on Quality Above Everything

A common error which so many vendors make is that they fail to check the quality of the products which they are selling. There is a variety of manufacturers out there for just about every product in the world, but not all can offer the same quality. Purchase an item or two yourself before you get started, to check for speed of delivery, customer service and of course, the quality of the product.

Manage Inventory

Although you will not be storing the products yourself, it is absolutely critical that you have a handle on your inventory. If you purchase too much you will pay for space which you won’t need, if you don’t buy enough you can sell out easily. It won’t take long for you to identify products which sell well, and in the early stages of this it is better to sell out than overbuy. Keep track of what sells best and what the lead time is on those products, as this information is going to be essential in helping you to manage a healthy level of inventory which keeps costs down and customers happy.

These are the cornerstones of running this kind of business.

Business Reports

Why Patagonia's purpose-driven business model is unlikely to spread

Patagonia has always sought to limit its environmental harm.Budrul Chukrut/SOPA Images/LightRocket via Getty ImagesPatagonia founder Yvon Chouinard, his wife, Malinda, and their two adult children no longer own the outdoor gear an...

Why does money exist?

Cash is pretty convenient.Dilok Klaisataporn/EyeEm via Getty ImagesCurious Kids is a series for children of all ages. If you have a question you’d like an expert to answer, send it to do...

Castellum is among the first to receive NollCO2 certification

The Korsningen block project has now been completed, and Castellum is one of the first companies in the Nordics to receive a NollCO2 (ZeroCO2) certification. The Swedish Police Authority, the tenant in the project, has...

Minomic records breakthrough commercial sale in the US

Australian diagnostics company Minomic International Ltd (Minomic) is pleased to announce that their lead product, MiCheck® Prostate,1 has recorded its initial commercial sales in the US, the world’s largest healthcare mark...

Corporate Traveller and Rex Airlines partnership a game-changer for SMEs

In a move that demonstrates a strong and game-changing commitment to the Australian SME sector, Flight Centre Travel Group’s flagship SME business, Corporate Traveller, has partnered with Rex Airlines, Australia’s larges...

5 Ways to stay germ free on a plane

In pre-Covid days, no one gave much thought to their health when travelling, but nowadays, maintaining good hygiene while travelling has never been more important.  If you have ever had the misfortune of sitting on a plane and...

Web Busters - Break into local search