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Dollars and scents: how the right smells can encourage shoppers to buy healthier foods

  • Written by Megan Phillips, Senior Lecturer (Assistant Professor) in Marketing, Auckland University of Technology
Dollars and scents: how the right smells can encourage shoppers to buy healthier foodsWestend61/Getty Images

Imagine walking down the aisle of your local grocery store. The scent of mixed herbs catches your attention, mentally transporting you to a kitchen filled with the aroma of your favourite home-cooked meal.

Suddenly, you’re craving hearty minestrone soup or yearning for homemade beef lasagne. In an instant, your plans...

Manny Shah: Is your business disappearing from Google? You’re not alone

Small business owners across Australia are panicking as their websites vanish from Google’s front pages overnight. According to Manny Shah, cofounde...

MR Roads named Queensland Finalist in the 2025 Telstra Best of Business Awards

MR Roads, co-founded by Daniel Mikus and James Rolph, has been announced as a Queensland finalist in the prestigious 2025 Telstra Best of Business...

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

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