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Does ‘made with love’ sell? Research reveals who values handmade products the most

  • Written by: Tuba Degirmenci, PhD Candidate School of Advertising, Marketing and Public Relations, Queensland University of Technology
Does ‘made with love’ sell? Research reveals who values handmade products the mostTsuguliev/Shutterstock

We’ve all seen the marketing message “handmade with love”. It’s designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product.

As Valentine’s Day approaches, many businesses will ramp up such messaging in their advertising.

Handmade gifts are often cast as...

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