Business News

What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

Written by Chris Baumann, Professor in Business, Macquarie University

Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a favourite mug, a special keyring or a novelty plate? You might not know it, but you are participating in something known as “necro-branding”.

Necro-branding is where the image of a celebrity...

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What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

Why doing “more” at work isn’t working and what we actually need instead, according to Australia's newest leadership book

How cutting the capital gains tax discount could help rebalance the housing market

Rebuilding after a disaster is a long road. Lismore’s businesses offer hope for others

AI isn’t likely to wipe out all farming jobs – but it is changing who bears the risks

Is federal government spending really to blame for higher inflation? It’s not clear cut

What our teeth reveal about the growing gap between rich and poor

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

Ponytail Extensions Australia: Everything You Need To Know Before Buying Them

What to Wear Cycling in Winter

Indigenous-owned businesses are key to closing the employment gap

UNSW launches plan to help Aussie startups scale overseas

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Stop reading from the script: Why authenticity is the customer success secret weapon

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

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