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Does ‘made with love’ sell? Research reveals who values handmade products the most

Written by Tuba Degirmenci, PhD Candidate School of Advertising, Marketing and Public Relations, Queensland University of Technology

We’ve all seen the marketing message “handmade with love”. It’s designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product.

As Valentine’s Day approaches, many businesses will ramp up such messaging in their advertising.

Handmade gifts are often cast as...

As we begin to assess the fire damage in Victoria, we must not overlook these hidden costs
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Traditions of Rural Bali at Villa Sabana
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Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property
In the dynamic world of real estate, commercial properties hold a pivotal position. They represent not only a significant financial asset but also a crucial business investment. When contemplating the…

Open Source ERP Leader, Odoo, Announces US$215 Million Investment From Summit Partners
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Supermarket price gouging will be banned from July. Will consumers actually end up better off?
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Deloitte Consulting Managing Partner Ellen Derrick Announced as New Chair of youth mental health organisation Batyr
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Stop reading from the script: Why authenticity is the customer success secret weapon

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From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

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Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

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US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

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Thryv Australia named Employer of Choice for third consecutive year at Australian Business Awards

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Does ‘made with love’ sell? Research reveals who values handmade products the most

As we begin to assess the fire damage in Victoria, we must not overlook these hidden costs

NZ’s low productivity is often blamed on businesses staying small. That could be a strength in 2026

How do airlines set bag and weight limits? An ex-pilot explains new changes on the way

Is it okay to feel ‘schadenfreude’ at work? Here’s how to navigate this complex emotion

Despite new tariffs on beef, China is far from closing the door on trade with Australia

Inflation cooled more than expected in November. But rate cuts remain unlikely anytime soon

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

Open Source ERP Leader, Odoo, Announces US$215 Million Investment From Summit Partners

Supermarket price gouging will be banned from July. Will consumers actually end up better off?

Deloitte Consulting Managing Partner Ellen Derrick Announced as New Chair of youth mental health organisation Batyr

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Stop reading from the script: Why authenticity is the customer success secret weapon

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Thryv Australia named Employer of Choice for third consecutive year at Australian Business Awards

How Contiki is Redefining Travel for Young Adventurers

Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit

Defining Actionable AI for Australian IT Efficiency and Security