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Ooshies – a cautionary toy story about cashing in on childhood innocence

  • Written by Louise Grimmer, Lecturer in Retail Marketing, Tasmanian School of Business and Economics, University of Tasmania
imageWoolworths' Ooshies promotion includes 24 different toys based on characters from the Disney film The Lion King.www.shutterstock.com

Ooshies, the plastic collectible toys Australian supermarket chain Woolworths is using to lure shoppers to its aisles, aren’t just a bit of fun.

They’ve been connected to a black market among Woolworths...

Australian Businesses Still Stuck in the AI Hype Cycle

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The Next Generation of Maritime Sustainable Solutions

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Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

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