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Coronavirus has turned retail therapy into retail anxiety – keeping customers calm will be key to carrying on

Written by Jessica Vredenburg, Senior Lecturer (Assistant Professor) in Marketing, Auckland University of Technology

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So you finally hit the shops and cafes after weeks of lockdown.

After disinfecting your hands, following the arrows around the shop or to your table, taking care to avoid others where possible and, in some cases, providing your contact tracing details – how enjoyable was the experience, really?

The return to shopping and...

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