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Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets — time to hit the brakes?

  • Written by Kirsty Wild, Senior Research Fellow, Public Health, University of Auckland
Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets — time to hit the brakes?www.shutterstock.com

“Explore your inner beast.” That was the slogan used last year to sell the Ford Ranger. At 2.4 tonnes, that’s a lot of “light” truck, but the stakes are rising. This year, the 3.5 tonne Ram 1500 “eats utes for breakfast”.

Super-sized light trucks have landed in Aotearoa New Zealand....

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...

Australia’s top finance leaders recognised as CFO role expands

Amid surging regulatory demands and rapidly evolving industry, Australia’s most influential Chief Financial Officers will be honoured at the inaug...

Why outdated security leaves small businesses exposed to crime

Small and medium businesses in Australia are under increasing pressure to address security gaps that criminals readily exploit. An unlocked door, an...

Why it’s time telcos rethink location and put customer experience first

Maurice Zicman, Vice President - CX Strategy at TP in Australia unpacks why the telco industry must rethink old assumptions and focus on digital-f...

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