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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new study

  • Written by: Arvid O. I. Hoffmann, Professor of Marketing, University of Adelaide
‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new studySumup/Unsplash

“Would you like to donate $2 to charity today?”

If you have been Christmas shopping this season, you probably heard this question — and potentially felt pressured to donate money in the midst of a cost-of-living crisis.

More and more stores now ask customers to donate money at the checkout. This is a practice called...

Gift Cards as the gateway to agentic payments

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For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...