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The ‘anxiety economy’ is booming. But should companies be profiting from our fears?

  • Written by Paul Harrison, Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
The ‘anxiety economy’ is booming. But should companies be profiting from our fears?Ron Lach/Pexels, The Conversation, CC BY-SA

When the newly appointed chief executive of tracking app Life360 recently described the company as part of the “anxiety economy”, it sounded like a throwaway phrase. But it was also surprisingly candid.

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