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What’s behind Woolworths, Aldi and Kmart distancing themselves from Australia Day?

  • Written by Amanda Spry, Senior Lecturer of Marketing, RMIT University
What’s behind Woolworths, Aldi and Kmart distancing themselves from Australia Day?Kairosing/Shutterstock

Earlier this month, Woolworths announced it would no longer stock merchandise promoting Australia Day on January 26, a date surrounded by controversy.

While observed as a national public holiday for more than 90 years, a 2021 ABC social survey found 55% of Australians supported changing the date.

January 26 marks the beginning...

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