Supermarket facial recognition failure: why automated systems must put the human factor first
- Written by Mark Rickerby, Lecturer, School of Product Design, University of Canterbury
Getty ImagesThe incident of a woman misidentified by facial recognition technology at a Rotorua supermarket should have come as no surprise.
When Foodstuffs North Island announced its intention to trial this technology in February, as part of a strategy to combat retail crime, technology and privacy experts immediately raised concerns.
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