A backlash against AI imagery in ads may have begun as brands promote ‘human-made’
- Written by Paul Harrison, Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), celebrating their work as “human-made”.
But in these advertising campaigns on TV, billboards on New York streets and on social media, the companies are signalling something larger.
Even Apple’s new series release, P...
