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What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

  • Written by Chris Baumann, Professor in Business, Macquarie University
What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?bissig/Shutterstock

Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a favourite mug, a special keyring or a novelty plate? You might not know it, but you are participating in something known as “necro-branding”.

Necro-branding is where the image of a celebrity...

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