Business News

Is it a surprise women aren't keen on investing when the stock market language is so male oriented?

Written by Jose Sanders, Professor of Narrative Communication, Radboud University

Masculine words and metaphors are frequently used in financial language.Anthony Quintano/flickr, CC BY

The language used to describe investing in the stock market is skewed towards masculinity. It is full of metaphors that come from domains traditionally associated with, occupied by, or deemed appropriate for men.

Examples are “beating”...

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