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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new study

  • Written by Arvid O. I. Hoffmann, Professor of Marketing, University of Adelaide
‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new studySumup/Unsplash

“Would you like to donate $2 to charity today?”

If you have been Christmas shopping this season, you probably heard this question — and potentially felt pressured to donate money in the midst of a cost-of-living crisis.

More and more stores now ask customers to donate money at the checkout. This is a practice called...

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For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...