Brands want us to trust them. But as the SPF debacle shows, they need to earn it
- Written by Paul Harrison, Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
It’s quite unsettling to discover something so central to our cultural rituals – the “slop” in the Aussie mantra of “Slip! Slop! Slap!” – can no longer be trusted.
We’ve never really had to scrutinise sunscreen. We slop it on because Sid the Seagull (in his role as spokesbird for the Cancer Council)...
