How smaller businesses can become net-zero influencers and enablers
- Written by Richard K. Blundel, Professor of Enterprise and Organisation and Director of the Centre for Social and Sustainable Enterprise (CSSE), The Open University
Rawpixel.com/ShutterstockWhat if all of the UK’s 48,000 hairdressing salons and barbershops started sharing water and energy-saving advice with their clients, alongside a clipper cut or a wash and blow dry? Previous studies have demonstrated that hairdressers can shape customers’ environmental behaviour with guidance they can trust and...
