What makes the ideal Airbnb host? We studied guest experiences to find out
- Written by Nektarios Tzempelikos, Professor of Marketing and Deputy Director of the Research Centre for Intelligent Supply Chains, School of Management, Anglia Ruskin University
Nadia Snopek/ShutterstockA selling point of hotels has traditionally been the standardised service offered by their trained staff. In contrast, “peer-to-peer” accommodation – of which Airbnb is the most popular host platform – is usually run more informally by individual hosts who have little if any formal hospitality...
