UK Business

How Microsoft's Activision Blizzard takeover will drive metaverse gaming into the mass market

Written by Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland

Ready Player 1,000,000,0001?Sergey Nivens

Microsoft was positioning itself as one of the pioneers of the metaverse even before its US$75 billion deal to buy online gaming giant Activision Blizzard. In the days after Mark Zuckerberg rebranded Facebook last October as Meta with his near movie-length promotional film about the potential for virtual...

More Articles ...

Streamlining Success: How Lean Portfolio Management Boosts Efficiency
In the dynamic landscape of business today, organizations are constantly seeking ways to enhance efficiency, maximize produ…
The budget is full of good news, but good news isn’t the same as good management
This year’s budget has “something for everyone”, with very little in the way of cuts and no new taxes.It&rs…
The budget couldn’t include every ‘good idea’ but not boosting JobSeeker and the Youth Allowance were obvious misses
Victoria Labadie/ShutterstockThe government says the budget will help people doing it tough. But it has also opted not to inc…
Precision in Every Turn: Examining High-Speed Coil-Winding Machines
In the world of manufacturing, especially within industries like electronics, automotive, and renewable energy, the demand …
Unlock Your Potential: A Deep Dive into the Benefits of Sports Training Gear
Every detail matters in the pursuit of athletic excellence. Athletes constantly seek ways to maximize their potential, from…

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

Perth Shines Brightly as Property Hotspot Amid Western Australia's Economic Boom
Perth's property market is riding an unprecedented wave, fueled by robust economic growth, surging population numbers, and an exceptionally tight rental market across Western Australia. As industry experts and market…

Barley is not a random choice – here's the real reason China is taking on Australia over dumping
Barley is the perfect scapegoat. China's real concerns about Australia go deeper.ShutterstockThis week China launched its first ever anti-dumping investigation against Australia, targeting barley exports.Australia’s barley industry is upset because…
Switching up your financial modelling
There is no denying that getting businesses' finances right is vital, but it takes more than just crunching numbers. With the cost of living increasing, interest rates rising, and a…
Great approach, weak execution. Economists decline to give budget top marks
Wes Mountain/The Conversation, CC BY-NDDespite overwhelmingly endorsing the general stance of the 2021 budget, only a few of the 56 leading economists surveyed by the Economic Society of Australia and…

3 Marketing Skills To Learn As A Real Estate Agent

If you’re working or are planning to start working as a real estate agent, you might think that all you need to know how to do is find homes for sale and negotiate contracts for your clients. And while that will be a big porti...

Three in five Australian workers experiencing huge levels of stress

More than three in five Australians are experiencing stress at work on at least a weekly basis, according to data out from global payroll and HR leader ADP. The data was collected as part of ADP’s Global Workforce View 2020...

NEWS FREEZE AND FIGHT FOR THE FUTURE OF AUSTRALIAN NEWS MEDIA

In Australia, over 30 media outlets will stop publishing news for 24 hours in a collective freeze to fight for the future of Australian news media. The news freeze will let the world know that small and medium news publishers ar...

More Articles ...

Popular