UK Business

Post Office will struggle to rebuild brand trust – as Boeing and Facebook scandals show

Written by Sameer Hosany, Professor of Marketing, Royal Holloway University of London

The Post Office, once an iconic British brand has fallen from grace following the Horizon IT Scandal. With over 11,500 branches, it’s the largest retail franchise network in Europe, offering a variety of products – not just postal, but cash and banking, foreign exchange and government services. Post offices...

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