Is Valentine’s Day worth the romantic investment? Here’s what we can learn from economics
- Written by Selma Wather, Senior Lecturer in Economics, University of Sussex
shutterstockEvgeny Karandaev/ShutterstockExpressing affection can be expensive. Spending on heart-shaped gifts, romantic cards, chocolates and flowers (other gifts are available) to celebrate Valentine’s Day has reached close to £1 billion in the UK.
So the value of Valentine’s to retailers seems clear enough. But just how...







