UK Business

Elon Musk is an 'engineer' but Bill Gates is a 'leader' – new research shows founder personality can dictate startup success

Written by Fabian Braesemann, Departmental Research Lecturer in AI & Work, University of Oxford

From Elon Musk’s supreme confidence to Jeff Bezos’ ability to make smart decisions under pressure, some of the most successful entrepreneurs are known for their distinctive personalities. But these traits aren’t just interesting side notes to these founders’ stories: confidence and calmness, along with other qualities such...

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