‘Greenhushing’ is a trend that leaves businesses downplaying their environmental wins
- Written by Marta Nieto-Garcia, Senior Lecturer in Marketing, University of Portsmouth, Universidad de Salamanca
Cast Of Thousands/ShutterstockThese days, institutions and companies love to announce what they’re doing to tackle the climate crisis. Terms like “sustainable”, “environmentally friendly” and “low-carbon” are often used to trumpet messages about production and consumption. But in reality, the claims are...
