Squid Game’s second season is the latest instalment of Korean culture’s economic success story – so what’s the secret?
- Written by Sameer Hosany, Professor of Marketing, Royal Holloway University of London
The first season of Squid Game, the Netflix dystopian drama about the perils of capitalism and extreme wealth disparity in South Korea, was a huge hit. And now, the much-anticipated second series does not appear to have disappointed either.
With 68 million views in its first week, it jumped to the top of the streamer’s global top ten,...
