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Why Scottish salmon’s rebrand may end up harming the integrity of a top export and hurting producers

  • Written by ManMohan S. Sodhi, Professor of Operations and Supply Chain Management, City St George's, University of London
Why Scottish salmon’s rebrand may end up harming the integrity of a top export and hurting producersSalmon farming is big business on Scotland's west coast.Stock1987/Shutterstock

Scottish farmed salmon was the UK’s top food export last year, ending up in restaurants and on dinner tables all over the world. But also in 2023, the industry trade body Salmon Scotland sought to drop the word “farmed” from its protected geographical...

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