Consumers are boycotting US goods around the world. Should Trump be worried?
- Written by Alan Bradshaw, Professor of Marketing, Royal Holloway University of London
US alcohol has been removed from sale in the Canadian province of British Columbia.lenic/ShutterstockAs politicians around the world scramble to respond to US “liberation day” tariffs, consumers have also begun flexing their muscles. “Boycott USA” messages and searches have been trending on social media and search engines,...







