UK Business

Keeping up with the Kardashians? Why owning more can leave us feeling less

Written by Cathrine Jansson-Boyd, Professor of Consumer Psychology, Anglia Ruskin University

The Kardashians are back with a new season of their reality series The Kardashians on Disney Plus.

As a researcher of consumer psychology, I have written about consumer neuroscience and how brands and media shape behaviour and self-perception. Watching The Kardashians through that lens reveals more than entertainment. It exposes how luxury and...

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