UK Business

Why Primark's new click and collect service will not be a simple win for the fast fashion giant

Written by Lisa Jack, Professor of Accounting, University of Portsmouth

Shoppers visiting Primark.fokke baarssen / Shutterstock

Primark fans in the UK struggled to get their first online fast fashion fix from the Irish retailer recently. Its website crashed on the day it launched a “click and collect” service to allow people to buy certain items online for collection in-store.

But, despite its initial...

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