Why shoppers buy fast fashion even if they disagree with it
- Written by Yang Ding, Lecturer in Marketing, University of Reading
Shoppers were able to browse Shein's range in person at its first bricks-and-mortar space in Paris.Antonin Albert/ShutterstockEvery December, many shoppers plan to buy fewer things and choose more sustainable options. Yet as the month goes on, spending rises and fast fashion becomes hard to resist. Christmas has become a moment when good...







