Business Daily Media

The Times


.

Hang Lung Ignites Spring with the Second Phase of "66 and beyond" Anniversary Celebration

Portfolio-wide Signature Experiences Connect Communities with Localized Creativity

HONG KONG SAR and SHANGHAI, CHINA - Media OutReach Newswire - 8 April 2026 - Hang Lung Properties Limited (SEHK Stock Code: 00101) ("Hang Lung" or the "Company") today announced the second phase of its year-long "66 and beyond" anniversary celebrations, unveiling a series of nationwide campaigns across its Chinese Mainland retail portfolio, designed to connect communities and capture the vibrant spirit of spring.

Hang Lung ignites Spring with the second phase of “66 and beyond” anniversary celebration
Hang Lung ignites Spring with the second phase of “66 and beyond” anniversary celebration

The centerpiece of this phase is the "Taste of 66" (怦然春動) national campaign, featuring a curated collection of limited-edition bespoke ice lollipops. Drawing inspiration from the local cultural identity and architectural essence of each of Hang Lung's iconic "66" malls, the campaign creates tangible, exclusive moments that customers can emotionally connect with this milestone anniversary.

66th Anniversary City-Exclusive Series: Taste of 66 (Artist’s impression)
66th Anniversary City-Exclusive Series: Taste of 66 (Artist’s impression)

The celebratory momentum will continue with experiences that reflect the cultural connections by each property, to highlight a few, Riverside 66 in Tianjin is hosting the "Sweet Encounters" campaign along the historic pedestrian street with dessert-themed art installations and interactive experiences, complemented by a dessert market. In Shenyang, Forum 66 will champion community wellness by transforming its public spaces into a vibrant hub for sports activities, including a 3v3 basketball tournament and pickleball discovery sessions. Meanwhile, Center 66 in Wuxi is captivating visitors with its "Wonderlost in Spring" theme, transforming the mall into a fantastical world of spring adventure, featuring specially designed installations, performances and a series of interactive games.

Plaza 66, Shanghai: Echo Variation (Artist’s impression)
Plaza 66, Shanghai: Echo Variation (Artist’s impression)

Mr. Derek Pang, Senior Director – Mainland Business Operation of Hang Lung Properties, said, "The '66 and beyond' theme is a powerful expression of our evolution. We are moving beyond the traditional role of a landlord to become a dynamic platform for community engagement and cultural expression. Our focus is on creating curated experiences that resonate deeply with the unique character of each city. By transforming our properties into vibrant hubs of culture and connection, we create lasting value and enrich the lives of the communities we serve."

Grand Gateway 66, Shanghai: MINISO x JENNIE Pop-up
Grand Gateway 66, Shanghai: MINISO x JENNIE Pop-up

These vibrant retail activations are part of a holistic celebration that further embodies the "66 and beyond" spirit across Hang Lung's entire ecosystem. The initiatives complement the year-round hotel offers, which invite guests to celebrate the milestone with thoughtfully curated stay, dining, and wellness experiences at Conrad Shenyang and Grand Hyatt Kunming. As the anniversary year unfolds, the Company will continue to redefine the urban landscape, with further highlights to be announced in the coming months.

Appendix: Key Highlights of Hang Lung's Celebration Campaigns in the Mainland Portfolio

Mall / City
Key Initiative
Dates
All Mainland Malls
66th Anniversary City-Exclusive Series:
Taste of 66

April 11, 12, 18, 19
Center 66, Wuxi
Xu Beihong (徐悲鴻) Printmaking Art Exhibition at Center Residences: In collaboration with the Xu Beihong Art Museum, the master's limited-edition horse prints return to his hometown for the first showing in 2026
March 8 – June 7
Wonderlost In Spring: A magical spring adventure journey
March 27 – May 5
Grand Gateway 66, Shanghai
MINISO x JENNIE Pop-up: Nationwide debut of the exclusive collaboration
March 20 – April 19
Riverside 66, Tianjin
"Sweet Encounters": A month-long celebration of desserts
March 28 – May 5
Plaza 66, Shanghai
Echo Variation: Celebrating the 25th anniversary
April 10 – May 5
Olympia 66, Dalian
Wuzhen Theatre Festival Parade:
The acclaimed cultural parade
April 11, 12, 18
Palace 66, Shenyang
Multi-Sport Wellness Series: Zumba, comprehensive fitness challenge, and fencing
April 11, 12, 18, 19
Forum 66, Shenyang
3v3 Basketball League & Pro Pickleball Tournament: Major urban sporting events
April 13 – 19 and

25 – 26
Spring City 66, Kunming
Bafé Wondering: Partnership with "Bread Wander": A unique collaboration with a popular food IP
April 17 – 19
Parc 66, Jinan
Sweet Sips Market: A festival of delightful sweet beverages
April 30 – May 5
Heartland 66, Wuhan
Theatre Carnival: High-caliber theatrical performances
May 1 – 3
Basketball Series: Including an influencer-led challenge and a youth basketball tournament
May 30, 31

Center 66, Wuxi: Wonderlost in Spring
Center 66, Wuxi: Wonderlost in Spring

Center Residences, Wuxi: Xu Beihong (徐悲鴻) Printmaking Art Exhibition
Center Residences, Wuxi: Xu Beihong (徐悲鴻) Printmaking Art Exhibition

Forum 66, Shenyang: 3v3 Basketball League
Forum 66, Shenyang: 3v3 Basketball League

Riverside 66, Tianjin: Sweet Encounters
Riverside 66, Tianjin: Sweet Encounters

Hashtag: #HangLungProperties

The issuer is solely responsible for the content of this announcement.

About Hang Lung Properties

Hang Lung Properties Limited (SEHK stock code: 00101) creates compelling spaces that enrich lives. Headquartered in Hong Kong and Shanghai, the Company manages a portfolio of over 3.5 million square meters of retail, office, residential, and hotel properties across Hong Kong and the Chinese Mainland.

The Company's diverse portfolio in Hong Kong includes office towers and malls in prime districts, as well as luxury residential developments in prestigious areas. In the Chinese Mainland, under the signature "66" brand, the Company's mixed-use and retail developments are regarded as premium landmarks, strategically located in the hearts of key cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan, and Hangzhou.

The Company is recognized for pioneering sustainability in the real estate industry, with an MSCI ESG rating of AA and inclusion on CDP "A List" for Climate Change. The Company powers 90% of its operating properties in the Chinese Mainland with renewable energy, with a net-zero commitment by 2050.

At Hang Lung Properties – We Do It Well.

For more information, please visit .

News from Asia

Singaporeans Feeling the Pressure: Cost Concerns Rise as Household Optimism and Government Ratings Weaken - Blackbox Research Study

Blackbox’s latest SensingSG findings show affordability concerns rising amid global headwinds; workplace sentiment and the Good Governance Meter see notable falls.SINGAPORE – Media OutReach Newswi...

SIM Academy Explores How Mid-Career Professionals Can Build More Resilient Skills Portfolios

SINGAPORE - Media OutReach Newswire – 22 October 2026 - For many professionals in their 40s, upskilling has become a practical necessity rather than a discretionary choice. With technological chan...

ZTE Launches M8000 Intelligent Computing Micro-Module Data Center, New-Gen AIDC IT POD Solution for Global Deployment

SINGAPORE – Media OutReach Newswire – 22 October 2026 – ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions. ZTE has o...

Hisential Clinics Singapore Advocates Doctor-Led Men's Health Screening Ahead of Movember 2026

The Orchard Road clinic outlines a goal-based alternative to off-the-shelf test packages*SINGAPORE - Media OutReach Newswire - 22 October 2026 - Hisential Clinics Singapore, a doctor-led health sc...

Vincom Retail Partners with South Korean Premium Buffet Giant QooQoo

HANOI, VIETNAM – Media OutReach Newswire - 22 October 2026 – Vincom Retail has signed a memorandum of understanding (MoU) for strategic cooperation with QooQoo Franchise Group, the company behind ...

OPPO Find X10 Series Launches Globally with True-to-Life Imaging and All-Round Flagship Upgrades

SHENZHEN, CHINA – Media OutReach Newswire – 22 October 2026 – Leading global smart device brand OPPO today announced the global launch of its latest flagship smartphones, Find X10 and Find X10 Pro...

Polarise Launches Sovereign AI Cloud at NVIDIA GTC Berlin, Delivering Enterprise AI From Data Center to Application

With Polarise Rise and Polarise Drive, the German AI provider extends its own European AI Factories into a full-stack sovereign cloudBERLIN, GERMANY – Newsaktuell – 22 October 2026 – Polarise annou...

Torras Ostand Q3 Vegskin Nature Iphone Case: A Premium iPhone Case Inspired by the Textures of Nature

TOKYO, JAPAN – Media OutReach Newswire – 22 October 2026 – The Torras Ostand Q3 Vegskin Nature Iphone Case is an iPhone case featuring the refined texture of organic silicone and a palette of ca...

TORRAS Launches Four New Ostand iPhone Cases with Built-In Stands for iPhone 18 Pro and Pro Max

From rugged protection to refined design, four new models tailored to different needs.TOKYO, JAPAN – Media OutReach Newswire – 22 October 2026 – Rakuso Mirai Co., Ltd., the company behind the smar...

APAC CEOs face the same AI and geopolitical pressures as their global peers but are more confident in navigating complexities

SINGAPORE – Media OutReach Newswire – 22 October 2026 – Egon Zehnder, the world's premier leadership advisory firm, today released the results of its latest global CEO survey, The CEO Response...

Australian workers spend almost an hour a day administering email

Research finds email filing, searching and rework consuming an estimated 58 minutes a day and potentially exposing organisations to millionsAustralian...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...