Business Daily Media

The Times


.

JioStar Unlocks India’s Billion-Strong Consumer Base for Southeast Asia Brands via Live Sports

SINGAPORE - Media OutReach Newswire - 24 March 2026 - JioStar, a global media and entertainment powerhouse, is providing brands from South East Asia unparalleled access to over a billion viewers through India’s most-watched sporting events.

With TATA IPL 2026 starting in less than two weeks, JioStar’s multi-screen presentation of one of the most valued sports leagues globally will provide brands a gateway to the massive consumer base.

TATA IPL 2026 has already attracted brands such as Google, Amazon, Uber, Skoda, OpenAI and P&G, signalling continued confidence in India’s high-growth consumer economy. The 2025 edition transformed the TATA IPL experience across both linear and digital – reimagining how fans, brands, and partners connect with live sport. The previous edition recorded a reach of 537 million on TV and 652 million on digital, with 425+ advertisers participating, including 270+ first-time advertisers, across 40 unique categories.

“Live sport brings millions together in moments of intense emotion and attention. This was demonstrated by JioHotstar’s world-record 72.5 million peak concurrency during India’s victory at the ICC T20 World Cup 2026 — making sport the ideal launchpad for companies in Southeast Asia to build relevance and connection,” said Harry Griffith, Head of International Acquisitions & Syndication, Sports – JioStar.

The recently concluded ICC Men’s T20 World Cup 2026 saw leading global brands including Coca-Cola, Marriott, Rado, Emirates, Pernod Ricard, Domino’s, Diageo and Samsung, reinforcing the effectiveness of live sports as a platform for market entry and expansion.

For South East Asian businesses seeking to establish their footprint in the fastest growing major economy in the world, JioStar provides seamless nationwide reach across linear television, Connected TV (CTV), and mobile platforms. At a recent forum organised by the Singapore Indian Chamber of Commerce and Industry (SICCI), JioStar demonstrated how live sports have evolved into the most effective vehicle for international brands to engage India’s demographic.

JioStar’s portfolio features the world’s most prestigious sporting properties, including the TATA Indian Premier League (IPL), ICC’s marquee events, the TATA Women’s Premier League (WPL), BCCI Cricket, Big Bash League, SA20, Major League Cricket (MLC), Olympics, Wimbledon, US Open, English Premier League, marquee BWF events, ONE Championship, Milano Cortina 2026, NFL among others.

As India’s premium consumer base expands, the convergence of scale, and measurable impact offers a unique advantage. For Singaporean companies, aligning with India’s defining sporting moments and the scalable engagement that JioStar provides is the key to unlock growth in the world’s most dynamic market.
Hashtag: #JioStar #TATAIPL #WorldCup2026 #Advertising #Marketing #Sports #Streaming

The issuer is solely responsible for the content of this announcement.

About JioStar

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.


News from Asia

EBANX is the first global payments company to launch recurring payments through OPay in Nigeria

Integration gives global subscription businesses, from streaming to SaaS, a direct way to reach 40 million monthly active OPay usersCURITIBA, BRAZIL and LAGOS, NIGERIA – Media OutReach Newswire – ...

The iGarden K70 AI Pool Cleaner Now Available with US$600 Black Friday Savings and Two Bonus Gift Packages

SYDNEY, AUSTRALIA - Media OutReach Newswire - 23 October 2026 - As Black Friday approaches, iGarden is offering a special promotion on the K70 AI Pool Cleaner, designed to make pool maintenance sm...

Qashier Launches QashierGM, an AI General Manager That Works With the Whole Team

QashierGM works from each merchant's own sales, payouts and menu, and gets routine work done with the owner's approval. With Crew, Qashier's new team chat, anyone on the team can tag @GM to get thi...

Choosing a Computing Degree in the AI Era: SIM Explains the Skills and Career Pathways to Compare

SINGAPORE - Media OutReach Newswire - 23 October 2026 - The Singapore Institute of Management is encouraging prospective students to assess computing degrees by the capabilities they develop, rath...

Lee Kum Kee and Le Cordon Bleu Drive Innovation for the Next Generation of Culinary Talent

Chef Vincent Liew of The Star Sydney Leads Students Through Modern Chinese Cuisine Programme as Partnership Enters Third YearMELBOURNE, AUSTRALIA – Media OutReach Newswire – 23 October 2026 – Lee ...

FOMO Pay and PantherTrade Establish Travel Rule Connectivity for Digital Asset Transfers

SINGAPORE – Media OutReach Newswire – 23 October 2026 – FOMO Pay, a leading Singapore-headquartered payment institution, and PantherTrade (Hong Kong) Limited ("PantherTrade"), a licensed Hong...

Guardian and Mannings launch Clera Cera, a dermatologist skincare range made for Asian skin

Clera Cera is a new science-led dermatological skincare brand, with nine products for everyday use. Co-developed with Singapore's National Skin Centre, a member of NH...

Shorter Trips, Familiar Ways to Pay: How Airpaz Supports Flexible Booking with 100+ Payment Methods

As younger travellers reshape travel across Asia Pacific, familiar payment options are becoming part of a smoother journey from search to booking.SINGAPORE - Media OutReach Newswire - 23 October 2...

TokenPulse Opens Singapore APAC Operating Hub

New hub connects North American AI technology and demand with Southeast Asia’s expanding infrastructure ecosystem; company is building capacity across North America, Asia-Pacific and EuropeSAN FRAN...

LeapThought and Google Cloud Partner to Secure and Connect Critical Building Infrastructure with Sovereign AI

The partnership pairs LeapThought's own AI with Google Cloud's Gemini models and sovereign Cloud offering, giving infrastructure owners control of their data and connected intelligence across the f...

Australian workers spend almost an hour a day administering email

Research finds email filing, searching and rework consuming an estimated 58 minutes a day and potentially exposing organisations to millionsAustralian...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...