Business Daily Media

Men's Weekly

.

So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership

SINGAPORE - Media OutReach Newswire - 25 June 2025 - So Drama! Entertainment (So Drama!) and FLY Entertainment (FLY) have entered a strategic partnership to elevate media and entertainment content and production.

This partnership combines the creative strengths of both companies to develop compelling and locally resonant content—beginning with Kakee Originals. This proudly made-in-Singapore serialised video content is available on So Drama!'s newly rebranded entertainment and lifestyle app, Kakee.

So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership
So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership

This creative collaboration is a bold commitment to homegrown storytelling. It features talents from FLY's esteemed artiste roster, with familiar faces such as Allan Wu, Carla Dunareanu, Edwin Goh, Irene Ang, Rachel Wan, Suhaimi Yusof, Chua Enlai, Patricia Mok and more. Audiences can catch them in series such as See You There, Then & Now, The Situation Report, and the upcoming The Office Survival Guide, set to launch later this year.

This partnership extends beyond casting to include co-investment in content, brand collaborations, and talent development. FLY's contributions in top-tier talent, production support and customised training for So Drama!'s talent pool will enhance the quality and reach of So Drama!'s flagship productions, bringing compelling storytelling to wider audiences.

With the FLY and So Drama! partnership, clients and sponsors can now leverage the strengths of both companies to create new business opportunities and better brand awareness through innovative media experiences.

Melvin Kuek, Executive Director at So Drama!, added, "We've been quietly cooking up this collaboration for a while now — and the timing couldn't be more perfect with the launch of the Kakee app! The chemistry between So Drama! and FLY promises fresh possibilities for talent, brands, and bold new content that can become a strong differentiation factor for Kakee as an entertainment plaform. We're absolutely buzzing to dive in together and serve up stories that will delight audiences and shake up the Singapore entertainment scene."

"This partnership is more than just a content deal — it's a bold declaration. We're championing Singaporean stories and putting local talent exactly where it belongs: in the spotlight," said Irene Ang, Founder & CEO of FLY Entertainment. "We're proud to co-create with So Drama! from casting and production to talent development. It's time our creatives take centre stage."

FLY Entertainment has also teamed up with digital casting platform IAmCasting to discover and cast vibrant personalities and influencers for So Drama!'s Kakee Originals series. This collaboration reflects FLY's commitment to embracing digital innovation and shaping the future of talent discovery and next-gen storytelling.

Get the free-to-download Kakee app on the App Store or Google Play: https://go.kakee.sg/SDE-FLY


Hashtag: #MOU #partnership #SoDrama #FLYEntertainment



The issuer is solely responsible for the content of this announcement.

So Drama! Entertainment

So Drama! Entertainment aims to deliver compelling content on air, on screen and on stage. As a proudly Singaporean media and entertainment company, it has five established brands – Kakee, 88.3JIA, POWER 98, Music & Drama Company, and PIONEER – into which it injects fun and creativity, always. For more information, please visit .

About Kakee

Kakee is a homegrown entertainment app where users are rewarded for enjoying a wide range of content - from various 88.3JIA and POWER 98 curated music streams, to exclusive proudly-made-in-Singapore videos, mobile games and contests. As Your Rewards & Entertainment Buddy, the more users listen, watch and play, the more they stand to win.

Get the free-to-download Kakee app now and follow @kakeesg on , , and for exciting rewards and experiences.

About FLY Entertainment

Founded in 1999 by Irene Ang, FLY Entertainment is Singapore's leading artiste management and entertainment agency. Representing a dynamic roster of top talents across film, television, theatre, digital media, and brand partnerships, FLY is known for discovering and nurturing some of Asia's most recognisable names in entertainment.

Beyond talent management, FLY offers full-service capabilities in content production, creative direction, brand partnerships, and event management — making it a one-stop hub for innovative and impactful storytelling.

Learn more at .

About IAmCasting

IAmCasting is a digital casting platform designed to revolutionise the way talents are discovered, cast, and connected across Asia's entertainment industry. Built for casting directors, producers, agencies, and brands, IAmCasting provides direct access to a growing pool of diverse talents — from actors and models to content creators and emcees.

IAmCasting simplifies the casting process while empowering talents to take control of their careers. Casting Reimagined.

Explore more at .

News from Asia

Conow Launches CBE2000 Pro: Redefining Home Energy Management with AI

DÜSSELDORF, GERMANY - Media OutReach Newswire - 4 November 2025 - Global AI energy brand Conow has officially launched the next-generation home micro-energy storage system, CBE2000 Pro, priced at ...

Vietnam Exposition Center and dmg events announce strategic partnership to launch global energy congress and exhibition

HANOI/ ABU DHABI, VIETNAM - Media OutReach Newswire - 4 November 2025 - The Vietnam Exposition Center (VEC) and dmg events have announced a strategic partnership and launch their first collaborati...

Wuxi Strikes a Historic Note as UNESCO "City of Music"

BEIJING, CHINA - Media OutReach Newswire - 5 November 2025 - With its recent inclusion in the UNESCO Creative Cities Network as China's first "World City of Music," Wuxi is stepping confidently in...

HeyMax Launches in Hong Kong and Announces Partnership with Cathay

The Singapore-based loyalty platform builds on its July acquisition of Hong Kong fintech krip, partnering with Cathay as part of its strategy to scale its regional rewards ecosystem and expand part...

Huawei Unveils Vision for Submarine-Terrestrial Synergy, Optical-Intelligent Orchestration

SINGAPORE - Media OutReach Newswire - 25 September 2025 - Huawei introduced its vision for Submarine-Terrestrial Synergy, Optical-Intelligent Orchestration. Making its debut at the premiere submar...

Phuket, Thailand: A Tropical Investment Haven for UK Buyers

Laguna Phuket and Banyan Group Residences reveal £750 million pipeline of luxury real estate over the next 2-3 years, reinforcing Phuket as a prime destination for UK buyers seeking second homes or...

Wildberries Pilots Drone Delivery for Online Orders

ST. PETERSBURG, RUSSIA - Media OutReach Newswire - 5 November 2025 - Wildberries, a leading digital platform in Eurasia, has begun testing drone delivery of orders placed on its online marketplace...

Leading Asian Beef Noodle Brand Duan Chun Zhen Launches U.S. Expansion and Franchise Opportunities

TAIPEI, TAIWAN - Media OutReach Newswire - 4 November 2025 - In San Jose, lunch lines form early for a bowl of braised beef noodle soup that locals say "tastes like a warm hug...

SIM Global Education Strengthens Role in Singapore’s Growing Transnational Education Landscape

SINGAPORE - Media OutReach Newswire - 5 November 2025 - As Singapore cements its position as a leading hub for transnational education (TNE), SIM Global Education (SIM GE) continues to expand its ...

Psychology Degree at SIM Global Education: Nurturing the Next Generation of Mental Health Professionals

SINGAPORE - Media OutReach Newswire - 5 November 2025 - SIM Global Education (SIM GE), in collaboration with the University at Buffalo (UB) and the University of Wollongong (UOW), offers accredite...

Australia’s Young Entrepreneurs Redefining Success Through Legacy and Community Impact

A new generation of young Australian small business owners is redefining success, driven by a desire to create a lasting legacy through the positi...

Lessons in AI: How LoanOptions.ai Shows What Smart Adoption Really Looks Like

In a world where many small businesses are still trying to work out how to actually use AI (not just talk about it), Australian fintech LoanOption...

Driving smarter: how car subscription models are redefining mobility and financial flexibility

The world of mobility is changing fast, and car ownership is no longer the default. Across Australia, professionals and businesses alike are seeki...

The Future of Wealth Technology

“You shouldn’t need a large account balance to experience real-time investing. Technology should make that kind of access universal.” For decades...

Thryv wins national accolade at 2025 Australian Service Excellence Awards

  Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, announced that Greg Nicolle, G...

pay.com.au unveils first-of-its-kind FX rewards feature, becoming the most flexible rewards solution for Aussie businesses

pay.com.au, the end-to-end payments and rewards platform, today announced the launch of International Payments, Australia’s first foreign exchange...