Business Daily Media

The Times

.

Liuyang fireworks make Chinese-style romance a global sensation

BEIJING, CHINA - Media OutReach Newswire - 11 June 2025 - In Liuyang, central China's Hunan Province, the stories of fireworks have been passed down through generations. As the world's largest production and trade hub for fireworks and firecrackers, Liuyang has a history of making fireworks that dates back to the Tang Dynasty (618-907).



image-1.jpeg

Liuyang fireworks captivate audiences at many major events, such as 2008 Beijing and 2024 Paris Olympics Opening Ceremonies.

Demand overseas is soaring. Consistent quality, diverse products, and stunning effects have earned Liuyang fireworks accolades from international consumers. In 2024, Liuyang's fireworks exports totaled 6.58 billion yuan ($916.3 million), reaching over 100 countries and regions. China accounted for approximately 90 percent of global firework exports that year, nearly 70 percent of them originating from Liuyang.

Behind the fireworks are moving stories of Chinese-style romance, some of which embody memories of lost loved ones.

The drone and firework show, titled Tears from the Door of Heaven, was recently staged in Liuyang. The inspiration for the show came from Huang Jiayi, a high school student in Liuyang. Her grandfather, Huang Weide, is the founder of Qingtai Fireworks, a local fireworks company.

Huang Weide's mother, Huang Jiayi's great grandmother, died at an early age, leaving behind no photographs. To recognize this sadness, Huang Jiayi came up with the idea of making a fireworks display that resembled tears, making them drop through a halo made of drones to express the deep feeling of missing lost family members.

Every dazzling fireworks display lies the story of Liuyang's industry upgrade: intelligent technology combined with cultural roots, urban fireworks driving cultural tourism consumption, and creative pyrotechnics igniting global markets. In 2024, Liuyang's fireworks industry achieved a total output value exceeding 50 billion yuan ($7 billion), capturing about 60 percent domestic market share and accounting for approximately 70 percent of national exports.

Liuyang has refined "Chinese-style romance" through fireworks, illuminating night skies worldwide and allowing this millennium-old tradition to maintain its enduring charm.

Hashtag: #Liuyang

The issuer is solely responsible for the content of this announcement.

News from Asia

Natalie C. Uy Leads University Pad with a Legacy Rooted in Education, Community, and Integrity

MANILA, PHILLIPINES- Media OutReach Newswire - 1 July 2026 - Natalie Uy, President of University Pad Residences, continues to shape University Pad as more than an accommodation brand, but as a pur...

Yeebo Announces Annual Results for FY25/26 Consolidated Revenue Increased by 13.7% to Approximately HK$1,181 Million Profit Attributable to Owners Amounted to Approximately HK$1,951 Million

AI Business on the Rise, Revenue Soared by Nearly 2.8 Times Fuelling Future GrowthHONG KONG SAR - Media OutReach Newswire - 1 July 2026 - Yeebo (International Holdings) Limited ("Yeebo" or the ...

SIM Academy Enhances Flexible Upskilling Pathways for Adult Learners and Working Parents

SINGAPORE - Media OutReach Newswire – 1 July 2026 - SIM Academy today announced its continued commitment to supporting adult learners and working parents through flexible, industry-relevant upskil...

Taiwan International Plant-Based Festival Launches in Singapore: High-End Culinary Partnerships and Diplomatic Exhibitions Shape Premium Agri-Product Branding

SINGAPORE - Media OutReach Newswire - 1 July 2026 - The "Taiwan International Plant-Based Festival" officially launched in Singapore. Led by Ministry of Agriculture (MOA) Deputy Minister Hu Jong-I...

Advances in AI Adoption and Data-Driven Capabilities Accelerate in the Philippines, but Talent Gaps Threaten Momentum, Aon Study Finds

MANILA, PHILIPPINES - Media OutReach Newswire - 1 July 2026 - Aon plc (NYSE: AON), a leading global professional services firm, today released findings for the Philippines from its inaugural Hum...

Wesley Methodist School Kuala Lumpur (International) Brought Together Youth from ASEAN, China and Russia Through the Universal Language of Poetry

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 1 July 2026 - Wesley Methodist School Kuala Lumpur (International) successfully welcomed student delegates from Brunei Darussalam, China, Indones...

SUNeVision Passes Continuing Connected Transactions Resolutions at EGM; Shares Strategic Updates on MEGA IDC Progress During Q&A Session

HONG KONG SAR - Media OutReach Newswire - 1 July 2026 - SUNeVision Holdings Ltd. ("SUNeVision" or the "Company"; SEHK: 1686), the largest data centre provider in Hong Kong and the technology arm o...

Maritimo Appoints KJM Marine as Middle East and Indian Ocean Dealer

DUBAI, UAE - Media OutReach Newswire - 1 July 2026 - Maritimo has appointed KJM Marine as its exclusive dealer across the Gulf Cooperation Council (GCC) and selected territories in the Middle...

BateriHub, Global Energy Battery Partner MNA Metal to Tighten Malaysia’s Used Battery Recycling Chain

The MoU appoints DOE-licensed MNA Metal Resources as preferred collector for used automotive batteries, strengthening traceability across BateriHub and Global Energy Battery’s nationwide battery ec...

Samsung Brings Back Solve for Tomorrow 2026 to Spark Youth-led Innovation and Drive Social Change

SINGAPORE - Media OutReach Newswire - 1 July 2026 - Samsung Solve for Tomorrow 2026, the highly-anticipated youth innovation competition, is back for its 10th edition in Singapore! As the world l...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...