Business Daily Media

The Times

.

Alpro Pharmacy and Believe Fitness Collaborate on Silver Sneakers Project to Enhance Elderly Well-being and Prevent Falls

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire – 18 February 2025 - Malaysia's aging population is growing at a faster-than-expected rate, with more than 17% of the population expected to be above the age of 60 by 2040 according to The Department of Statistics Malaysia (DOSM).

This demographic shift indicates that more seniors will face mobility limitations, impacting their independence and overall well-being. One of the most pressing concerns among Malaysia's elderly population is sarcopenia, the age-related loss of muscle mass and strength, which affects up to 59.8% of older adults in the Klang Valley. This condition diminishes strength and mobility, increasing the risk of falls, fractures, and overall health decline, ultimately leading to reduced independence and quality of life.

From left: Eugene Siow (Chief Physiotherapist of Alpro Physio), Gan Chi Tat (Business Development Manager of Alpro Silvercare), Patrick Davis (Managing Director and Franchise Lead at Believe Fitness), Lucius Choo (Head of Sales at Believe Fitness)
From left: Eugene Siow (Chief Physiotherapist of Alpro Physio), Gan Chi Tat (Business Development Manager of Alpro Silvercare), Patrick Davis (Managing Director and Franchise Lead at Believe Fitness), Lucius Choo (Head of Sales at Believe Fitness)

Recognizing these challenges, Alpro Pharmacy has partnered with Believe Fitness to launch the Silver Sneakers Project, a dedicated initiative to enhance the health and well-being of seniors through structured fitness programs led by physiotherapists from Alpro Physio. The program aims to build muscle, improve physical health, and enhance the quality of life for older adults, ultimately reducing the risk of falls.

The Silver Sneakers Project is specially designed for elderly individuals aged 55 and above, with a primary focus on seniors at risk of falls or those looking to maintain and improve their physical health. The program will be conducted exclusively at Believe Fitness, Jaya Shopping Center, and will feature:

  • Guided exercise sessions by physiotherapist and Believe Fitness trainers focusing on balance, strength, and flexibility.
  • Physiotherapist assessments to monitor progress and provide personalised recommendations.
  • Safe and effective exercise programmes led by physiotherapists to ensure proper form and technique.
  • Complimentary body composition tests, blood pressure monitoring, and muscle strength tests to provide a comprehensive health overview for participants.
  • On-site support from healthcare professionals, including physiotherapists and home care healthcare professionals, to ensure the safety and well-being of participants.

A key highlight of the programme is that the exercise routines are designed by physiotherapists, who are posture and movement experts. Physiotherapists create workout plans that cater specifically to the elderly, considering their daily activity needs. Exercises mimic common daily movements such as bending down to pick up objects, climbing stairs, and raising hands to reach for items, ensuring practical benefits that directly enhance their mobility and independence.

Regular physical activity plays a crucial role in preventing and slowing down muscle loss (sarcopenia), improving balance and coordination, strengthening bones and joints, and enhancing cardiovascular and respiratory health. By participating in these structured sessions, seniors can reduce the risk of falls, enhance their confidence and independence, and improve overall well-being.

"At Believe Fitness, we are committed to empowering everyone, including seniors, with the strength and stability they need to lead active and independent lives. Through our partnership with Alpro Pharmacy, we aim to provide a safe and engaging environment where elderly participants can regain confidence in their mobility and reduce the risk of falls." – Patrick Davis, Managing Director of Believe Fitness.

"The Silver Sneakers Project is a vital step towards proactive senior healthcare. At Alpro Pharmacy, we have established Silvercare, a dedicated team focused on elderly care, supported by healthcare professionals. We believe in holistic health solutions, and exercise is one of the key components in preventing falls and maintaining independence. This collaboration with Believe Fitness allows us to bring professional, guided fitness programs to seniors, ensuring they receive the care and support they need." – Gan Chi Tat, Project Leader of Silver Sneakers Project at Alpro Pharmacy. He was inspired to initiate this project after witnessing the struggles of Madam Li, his auntie, who lost her independence due to a fall. Once an independent woman, she found herself confined to a wheelchair, her confidence shattered, and her family's daily life upended. Seeing how one fall could disrupt an entire household, he realised that prevention was the key to preserving not just mobility, but dignity and independence. This project is his mission to ensure seniors have the strength and support to live life on their own terms.

The Silver Sneakers Programme is complimentary, starting in March, running for six months with sessions held twice a week, and free for all elderly individuals aged 55 and above, with limited seats available. Interested participants can register by visiting their nearest Alpro Pharmacy or Alpro Sugi in Klang Valley. For more information, visit https://www.alpropharmacy.com/event_promotion/silver-sneakers-senior-fitness-free-trial/ or contact 019-7500612.

Hashtag: #AlproPharmacy #AlproSilvercare #BelieveFitness

The issuer is solely responsible for the content of this announcement.

Alpro Pharmacy

With a humble beginning starting with a single pharmacy outlet in the small town of Port Dickson in 2002, Alpro Pharmacy is now a diversified community chain pharmacy that provides comprehensive primary healthcare solutions via over 300 outlets including Alpro Pharmacy, Alpro Clinic, Alpro Physio and Alpro Baby, both online and offline, nationwide. It is supported by a team of more than 650 healthcare professionals, ranging from doctors, pharmacists, nutritionists, dietitians to physiotherapists and many other healthcare professionals.

Serving more than 3 million families in Malaysia, Alpro Pharmacy is the first and only community pharmacy in the country to provide RM1 million product liability insurance to safeguard the supply of genuine medications. With over 500,000 prescriptions filled per year, Alpro Pharmacy is also the largest prescription pharmacy chain in Malaysia.

For more information, please visit .


News from Asia

Thailand’s "trust capital" a potential strategic advantage amid global realignment: NUS Business School Dean

BANGKOK, THAILAND - Media OutReach Newswire - 19 June 2026 - As geopolitical tensions reshape global trade, supply chains and investment flows, Thailand's long-standing reputation as a trusted and...

SIM Global Education Students Connect with Industry Mentors Through Campus Life

SINGAPORE- Media OutReach Newswire - 19 June 2026 - For many students considering higher education, choosing an institution is not only about selecting a programme or qualification. Students are a...

Glow Festival by Prudential Expands in Sentosa Partnership, Bringing Global Headliners and Its Biggest Edition Yet to Singapore

Over 70 wellness sessions across six immersive festival zones from sunrise yoga and seafront runs, to strength training, breathwork, creative workshops and recovery experiences, offering something ...

VinFast Builds on EV Success While Looking Beyond Electrification

DUBAI, UAE - Media OutReach Newswire - 19 June 2026 - As Southeast Asia and the Middle East ramp up investments in autonomous driving and AI-powered transportation, VinFast is positioning itself ...

Hong Kong universities scale global heights, cementing education hub status

HONG KONG SAR - Media OutReach Newswire – 19 June 2026 – Hong Kong universities continue to excel on the international stage with five institutions ranked among the world's top 100 and, for the fi...

A Decade of Sharing the Flavors of China: 'Chinese Restaurant' Stays True to Its Mission Through Food and Culture

CHANGSHA, CHINA - Media OutReach Newswire - 19 June 2026 - Carrying the warmth of everyday life and the richness of Chinese civilization, Chinese Restaurant embarks on a new chapter as it celebra...

ZEEKR Surpasses 800,000 Global Deliveries and Unveils Global Expansion Strategy for Dual Flagship 9-Series Models

HONG KONG SAR - Media OutReach Newswire - 19 June 2026 - The 2026 International Automotive and Supply Chain Expo (Hong Kong) officially opened today. Under the theme "Luxury, Elevated to a New Rea...

Successful debut of International Symposium on Emergency Response and Aeromedical Services in Hong Kong

HONG KONG SAR - Media OutReach Newswire – 20 June 2026 – Hong Kong's Government Flying Service (GFS) held its inaugural three-day International Symposium on Emergency Response and Aeromedical Serv...

Swire Coca-Cola HK Refreshes the 2026 Sun Life Hong Kong International Dragon Boat Festival with Giant Festive Installation at the Avenue of Stars

HONG KONG SAR - Media OutReach Newswire - 20 June 2026 - Bringing a refreshing wave to a beloved cultural tradition, Swire Coca-Cola HK has become the Official Beverage Sponsor for the "2026 Sun L...

iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings

The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.DONGGUAN, CHINA - Media OutReach Newswire - 19 Jun...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...