Business Daily Media

Men's Weekly

.

Oriental Pearl and Shanghai Tower, together with towers around the world, light up in red in celebration of the Spring Festival of the Year of the Snake

and its selection into UNESCO World Cultural Heritage list

SHANGHAI, CHINA - Media OutReach Newswire - 29 January 2025 - Shanghai extends an invitation to landmarks and towers from cities across four continents to light up in red and celebrate the first Spring Festival as UNESCO World Cultural Heritage.

The Oriental Pearl Tower and Shanghai Tower, two of Shanghai's iconic landmarks, is teaming up with members of World Federation of Great Towers (WFGT) and Council on Tall Buildings and Urban Habitat (CTBUH), including Burj Khalifa in Dubai, Empire State Building in New York, Tokyo Tower, Willis Tower in Chicago, Reunion Tower in Dallas, Vancouver Lookout, Torre Glories in Spain and SkyTower in Bucharest. Together, they will celebrate the first Spring Festival after its inclusion in the UNESCO World Cultural Heritage list by lighting up in red and sending Chinese New Year greetings.

View of the Lujiazui skyline as Shanghai Oriental Pearl Tower lights up in red in the evening on January 28, 2025.
View of the Lujiazui skyline as Shanghai Oriental Pearl Tower lights up in red in the evening on January 28, 2025.

On the eve of the Spring Festival, Shanghai's iconic Oriental Pearl Tower and Shanghai Tower, the third tallest building in the world, took the lead in lighting up in festive red and shared the cheerful atmosphere with people around the world.

Shanghai Tower lights up in red in the evening on January 28, 2025.
Shanghai Tower lights up in red in the evening on January 28, 2025.

At the same time, the Marina Bay Sands in Singapore has launched a Spring Festival-themed light show, projecting the beautiful color of Chinese red onto its buildings, as part of its Chinese New Year celebrations that will last till the Lantern Festival on February 12. Also, multiple towers in Asian cities will soon follow up. In Dubai, UAE, the world's tallest tower, the Burj Khalifa tower will also light up in red, as tourists from around the globe gather at its foot to usher in the Year of the Snake. In Tokyo, Japan, as the clock counts down towards the Chinese New Year and the Tokyo Tower puts on a red coat, 2,025 balloons with the images of China's giant pandas and Japanese anime characters will be released into the sky, carrying the wonderful wishes of the Chinese and Japanese people.

In the American continent, on January 29 local time in the US and the first day of the Chinese New Year, the Empire State Building in New York will appear in a dazzling red. In addition, the third tallest building in North America, the Willis Tower in Chicago, the Reunion Tower in Dallas, Texas will also light up in red during the Spring Festival. Further north, Canada is joining in as well. The red lights on the Vancouver Lookout will bring a special Spring Festival vibe to the Chinese people in Canada.

In Oceania, the city of Sydney will host a number of celebrations for the Spring Festival of the Year of the Snake.

In Europe, landmarks of a number of cities will also take part in the wonderfully red Spring Festival celebrations. In the Romanian capital of Bucharest, the emblematic SkyTower will turn into a red fairy. Several Spring Festival celebrations will also be held in the city to introduce traditional Chinese Spring Festival culture to the local people. In Barcelona, Spain, the Torre Glories, the most outstanding building of the city's skyline, will light up in red and illuminate the city's nightly sky. The Chinese community in Spain will also hold Spring Festival events bustling with joy and celebration, to welcome the arrival of the Chinese New Year together with the locals.

Hashtag: #ShanghaiEye

The issuer is solely responsible for the content of this announcement.

News from Asia

CTF Life Takes the Lead in Voluntary ESG Disclosure

Building a More Sustainable Ecosystem and Creating Value Beyond Insurance HONG KONG SAR - Media OutReach Newswire - 27 January 2026 - CTF Life has published its first standalone ESG (Environmenta...

SKG Unveils Integrated Cloud Logistics Ecosystem in Hong Kong, Aligning with Global Financial & Logistics Hub Strategy

Deep Collaboration with Hong Kong-Based KEC to Co-Develop AI Logistics Platforms, Fueling Global Expansion HONG KONG SAR - Media OutReach Newswire - 27 January 2026 - Smart Kreate Group Limited (S...

YesAsia Holdings Expects Revenue and Net Profit Growth for 2025

HONG KONG SAR – Media OutReach Newswire - 27 January 2026 - YesAsia Holdings Limited ("YesAsia Holdings", and together with its subsidiaries, the "Group") (02209.HK), a leading e-commerce platfor...

Aurastone Announces Malaysia Expansion With New Johor Fabrication Hub and Design Showroom

Aurastone’s dedicated fabrication facility and curated slab showroom now support Malaysia’s growing demand for modern surface solutions. JOHOR BAHRU, MALAYSIA - Media OutReach Newswire - 28 Januar...

Experience Elevated Luxury at The Ritz-Carlton, Hong Kong

Unveil a New Level of Sophistication Transforming the Stays HONG KONG SAR - Media OutReach Newswire - 28 January 2026 - The Ritz-Carlton, Hong Kong is delighted to announce a collection of curated...

TUMI Unveils The Next Generation Of The Tumi Alpha Collection With Campaigns Starring Lando Norris And Wei Daxun

Global Brand Ambassador Lando Norris and Asia-Pacific Brand Ambassador Wei Daxun gear up to launch the latest evolution of TUMI Alpha. HONG KONG SAR - Media OutReach Newswire - 28 January 2026 - T...

Leading with Excellence, Honored with Distinction | Ming Tak Financial (MTF) Clinches "Most Growth-Potential Broker 2025" at the 2026 Golden Honor Awards

HONG KONG SAR - Media OutReach Newswire - 28 January 2026 - As the global economic landscape grows increasingly complex, precious metals and foreign exchange markets have become pivotal hubs for i...

Mobile Legends: Bang Bang charts global ambitions with five-region esports overhaul, M8 World Championship breaks ground in Türkiye and Thailand

The M7 World Championship becomes the most-watched mobile esports event of all time with 5.68 million Peak Concurrent Viewers (PCV), according to Esports Charts. JAKARTA, INDONESIA - Media OutRea...

MemeStrategy Debuts Museum-Quality "Grade10 Vault" for Pro Trading Card Collectors

HONG KONG SAR - Media OutReach Newswire - 28 January 2026 - MemeStrategy, Inc. (HKEX:2440), a Hong Kong-listed digital asset company, today takes a major step toward building a comprehensive trad...

KPMG: Tech executives double down on AI, talent, and adaptive strategies to lead in the Intelligence Age

HONG KONG SAR - Media OutReach Newswire - 28 January 2026 - KPMG's Global tech report 2026 reveals that organizations worldwide are moving beyond pilots and seeking to embed AI into core workflow...

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Richard Valente, VP of Customer Experience Strategy at TP in Australia, explores how IT-BPM outsourcing is revolutionising the travel sector throu...

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

Online shoppers with HealthPost’s Flora & Fauna have made 11,000 contributions towards climate and biodiversity projects when ordering parcel ...

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Aussie SMEs warn RBA not to ignore global trends, with the current sledgehammer approach threatening business viability and increasing inflation ...

Thryv Australia named Employer of Choice for third consecutive year at Australian Business Awards

Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, has been awarded the Employer of ...