Business Daily Media

The Times


.

Interactive Gaming Company, INMERS, Reveals Managers Increasingly Turn to Escape Rooms for Team Building

SINGAPORE - Media OutReach Newswire - 21 August 2024 - Leading by fear has taken on an entirely new meaning in the age of immersive experiences and active gaming.

Introducing escape rooms, a game where participants attempt to break out of locked rooms by finding clues and solving puzzles.

First originating in Japan in 2007, the concept has gained traction over the past decade—and now has over 50,000 rooms worldwide.

INMERS is one such provider of escape rooms in Singapore. Unlike conventional escape rooms, the newly opened interactive gaming facility integrates China’s advanced technology to distinguish its gameplay.

“Imagine guiding players through a virtual landscape where every step is an adventure, where agility, strategy and teamwork are the keys to triumph,” says Jia Wei, founder of INMERS. “What we offer isn’t just games, it’s a captivating digital phenomenon that’s redefining indoor entertainment.”

The idea of sharing a thrill sounds like an activity reserved for friends and family. But this view is changing, according to Jia Wei. More and more corporate brands are starting to explore escape rooms as a modern team building activity.

Records over the past 6 months show that 50% of escape room bookings were made to function team building events. Escape room sessions are popular not only because they are exhilarating, but also because they are short and intense—a package perfect for desk-bound workers at busy, thriving organisations.

“It’s a lot packed into a short duration. It’s an indoor sport that allows team members to play and management to observe them from a different perspective,” Jiawei, director of INMERS says. “It’s a win-win for everyone.”

More than fun and games, some out-of-the-box employers view escape rooms as an alternative means of discovering and honing leadership talent. Imperative to workplace success, both critical thinking and problem solving are just some skills that can be fostered through escape rooms.

These rooms are designed for up to eight players and balance leadership and collaborative opportunities. Moreover, the shared experience of embarking on an adventure and overcoming challenges together creates lasting memories.

Experts in the field believe that social bonding activities like this trigger the release of hormones linked to long-term memories. Interestingly, such emotions are also responsible for stronger group cohesion.

INMERS wastes no time in acting on these observations. Apart from the locked room experience, which includes captivating storylines, mind-boggling puzzles and carefully planted clues, the immersive “5D” escape room also employs theatrical elements such as non-player characters (NPCs) and proprietary special effects.

Their reservations peaked at an all-time high in end-2023 as corporate firms scrambled for unique team building events before the year came to a close. Asian horror-themed escape rooms, alongside their first-in-Singapore Floor is Lava room, are among hot-selling activities to celebrate organisational achievements and boost employee morale.

In response to the surge in demand, INMERS has announced franchise opportunities for all to be a part of this exciting revolution. The open invitation extends to businesses looking to pack maximum action into a minimal 100m2 space—whether it’s in shopping centres, entertainment complexes or others.

“Players sign up for a scary escape room, only to leave with a smile on their faces,” says Jia Wei. “There’s something paradoxical but fulfilling about being able to witness that.”

Hashtag: #inmersplay #floorislava #escaperoomsingapore





The issuer is solely responsible for the content of this announcement.

INMERS

INMERS is one of the newest interactive gaming facilities offering thematic 5D escape rooms with NPCs and binaural audio technology. Located in ORTO West Coast, the brand is also home to the first-ever laser Floor is Lava experience in Singapore. Participate in adrenaline-pumping activities that blur the line between fantasy and reality at INMERS, where fun is made for friends, family, colleagues and more.


News from Asia

Cambodian secondary school championing environmental practices wins US$15,000 AIA Outstanding Health & Sustainability Award 2026

KAMPOT, CAMBODIA - Media OutReach Newswire - 9 July 2026 - Angchum Lower Secondary School – a secondary school in Kampot, Cambodia, which has launched a "Plastic Free School" campaign and is champ...

SNP and Palantir form strategic partnership to accelerate secure SAP transformations

SNP builds on Palantir platforms to deliver new AI-powered solutions for solving mission-critical customer challenges The partnership will build on SNP's strong base with more tha...

FEV collaborates with Microsoft on efficient AI model approach for in car applications built on NVIDIA

AACHEN, GERMANY - Newsaktuell - 9 July 2026 - FEV is collaborating with Microsoft to integrate powerful, in-vehicle Generative AI capabilities built on NVIDIA GPU-accelerated compute and AI model m...

Thailand’s BOI Approves $688 Million Nestlé Investment for AI-Driven Regional Coffee Hub

BANGKOK, THAILAND - Media OutReach Newswire - 9 July 2026 - The Thailand Board of Investment (BOI) approved on 8 July a USD 688 million (23 billion baht) investment by Nestlé (Thai) Co...

Sapu Nano Successfully Completes Initial Safety Cohort of Phase 1b SP-03-B101 Trial; Independent Safety Review Committee Recommends Dose Escalation and European Expansion Underway

SAN DIEGO, US - Media OutReach Newswire - 9 July 2026 - Sapu Nano (US) LLC, a clinical-stage biotechnology company developing the proprietary Deciparticle™ nanomedicine platform, today announced t...

Dusit International expands ASAI Hotels pipeline in Thailand with new lifestyle hotels in Hat Yai and Phuket

Designed for today’s experience-driven travellers, the locally inspired hotel brand will bring its distinctive blend of thoughtful design, meaningful connections, and neighbourhood experiences to t...

Keeper Security surpasses $225M in ARR with transformative growth and is emerging as the market standard for AI-native identity security

Compelling path to $1billion ARR and public offering, fueled by product market fit in the agentic AI age, explosion of identities and related threats, and accelerating growthSINGAPORE - Media OutR...

SNP introduces Kyano Lorna to redefine enterprise data transformation

New agentic AI layer significantly accelerates secure SAP transformations, supporting customers and partners throughout the entire SAP data transformation lifecycle The innovative...

HMG and OncoCare Sign "Pan-Asian Strategic Cooperation Agreement" Joining Forces to Build a "Pan-Asian Closed-Loop Medical Ecosystem" to Provide One-Stop, Full-Cycle Care for Cross-Border Cancer Patients

HONG KONG SAR - Media OutReach Newswire - 9 July 2026 - HealthMutual Group (HMG), a leading healthcare management group in the Asia-Pacific region, and OncoCare , a subsidiary of the international...

CGTN: Navigating the South China Sea Before GPS

BEIJING, CHINA - Media OutReach Newswire - 9 July 2026 - Ten years after the South China Sea arbitration, CGTN has published an article exploring the story of the Genglubu – a handwritten navigat...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...