Business Daily Media

Men's Weekly

.

Livestreaming and Affiliate Commerce Hit New Heights on Shopee in 2023

Homegrown Sellers Benefit from Greater Credibility and Endorsements

KUALA LUMPUR, MALAYSIA - Media OutReach - 1 December 2023 - Livestreaming and affiliate commerce have driven greater marketplace inclusion for homegrown sellers and local talents across Shopee’s platform in 2023.

Over the last year, the leading e-commerce platform in Southeast Asia & Taiwan observed that Malaysians watched over 34 million hours of livestreams on Shopee Live and engaged with local influencer hosts 3.5 billion times. For sellers who realised over 500 thousand Ringgit in sales this year, livestream orders represented between 10 and 40% of total platform orders. Compared to 2022, Shopee saw affiliate-driven orders increase 420%, with the inclusion of more than 20,000 new affiliates in its ecosystem this year.

Shopee Live 9.9 Countdown Concert with local talents (left) and Shopee House 2023 with brands and KOL affiliates (right)
Shopee Live 9.9 Countdown Concert with local talents (left) and Shopee House 2023 with brands and KOL affiliates (right)

“This marks a significant milestone in Malaysia’s digital transformation journey. These trends have revolutionised the way Malaysians shop, learn, and engage with brands, creating a dynamic and interactive online landscape. It’s also a demonstration of just how hyper-localised e-commerce has become; Malaysians on our platform are favouring local livestreamers and affiliates, whereas our homegrown sellers are upskilling to be more relatable to digitally-savvy audiences.” comments Kenneth Soh, Head of Marketing at Shopee Malaysia.

Shoppable livestreaming, the seamless integration of e-commerce into livestreaming sessions, has captivated Malaysian consumers of all ages by providing engaging shopping experiences whether they are looking for motorcycles, keropok lekor, chocolates, gold jewellery, or household groceries. While the majority 60% of Shopee Live fans shopped beauty and fashion, 20% bought groceries and baby products, 10% sought home appliances and electronics, while the remainder shopped Automotive and Sports and Outdoor gear over the last year.

The expansion of Shopee Live into new verticals has given rise to many opportunities for local sellers. Of the top Shopee Live sellers by sales in 2023, 60% are local sellers and brands like PHINIX STORE, Momo House, Elgini Apparel, MYDIN, and HABIB. Not only are local sellers taking advantage of Shopee Live’s polling function and interactive games to understand audience preferences better, but they are also benefiting from the added credibility and endorsements of Malaysian celebrities such as Elfira Loy, Najiah Hassan, Sherry Alhadad, Syamira Zahar, and Zoey Rahman.

Malaysian brands and sellers have been collaborating with Shopee Affiliates, who connect with Malaysian customers, provide genuine product recommendations and reviews, and drive traffic. Based on affiliate orders over the last 12 months, Shopee Affiliates’ customers shopped for Home and Living products the most (30%), followed by Health and Beauty (25%) and Mobile and Accessories (25%). 70% of the top products Malaysians have bought from Shopee Affiliate links benefit local sellers. About two-thirds of Shopee Affiliate links generated this year directed traffic to boost local sellers such as B.S.B (Bed Sheet Bestseller), Momo House, and Myfooyin.

“These collaborations have proven to be a win-win relationship,” said Soh. “Malaysian affiliates benefit from the interactive and engaging format that allows immediate purchase opportunities, maximising their earnings which is performance-based. On the other hand, Malaysian sellers benefit from affiliates who have a loyal following and a reputation for recommending quality products; they can bring positive associations to the livestream seller’s brand.”

The success of livestreaming and affiliate commerce as demonstrated by Shopee in 2023 sets the stage for even greater growth in the years to come. With the continuous advancement of technology and the evolving preferences of Malaysian consumers, these trends are poised to play an increasingly significant role in driving more inclusion for local players in the marketplace.

This 12.12 Birthday Sale, Malaysians can enjoy immersive and entertaining shopping experiences at discounted prices with Shopee Live, and stand a chance to win 1 Year Free Toll when they play Roda Shopee: https://shopee.com.my/m/12-12

Hashtag: #Shopee #ShopeeMY #ShopeeMalaysia #ShopeeLive #ShopeeAffiliate

The issuer is solely responsible for the content of this announcement.

Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

News from Asia

Global Eco forum in China's Guiyang highlights Green Transformation

GUIYANG, CHINA - Media OutReach Newswire - 7 July 2025 - Eco Forum Global Guiyang 2025, China's only national-level international forum dedicated to ecological civilization, kicked off on Saturday...

INIU to Launch All-New Pocket Rocket P50 on July 7, Redefining Fast-Charging Portability

LOS ANGELES, USA - Media OutReach Newswire - 7 July 2025 - Well-known global portable charging brand INIU has officially launched the all-new, upgraded Pocket Rocket P50 Power Bank on July 7, 2025...

National Taiwan Normal University Opens Nominations for 15th President

TAIPEI, TAIWAN - Media OutReach Newswire - 7 July 2025 - National Taiwan Normal University (NTNU), one of Taiwan's most prestigious public universities, has announced a call for public nominations...

HeySara Expands its Regional Footprint with the Acquisition of ILS (Hong Kong)

SINGAPORE - Media OutReach Newswire - 8 July 2025 - HeySara (www.heysara.sg), one of Singapore's fastest-growing corporate service providers, is pleased to announce its successful acquisition of I...

PTT Oil and Retail Business Posts Record Q1 2025 Profit, Extends Regional Growth with ESG-Led Expansion

BANGKOK, THAILAND - Media OutReach Newswire - 8 July 2025 - PTT Oil and Retail Business Public Company Limited (OR), the retail and lifestyle arm of Thailand's PTT Group, reported record earnings...

Dorsett Mongkok Grants Travellers' 3 Wishes: 3 Extra Perks, 26-Hour Stays & 20% Savings on Direct Bookings

With Easy 5-stop Disneyland access & free shuttle to Hong Kong's top attractions HONG KONG SAR - Media OutReach Newswire - 8 July 2025 - This summer, experience Hong Kong's magic at Dorsett M...

NTT Com Asia Appoints Daisuke Kuroda as new Chief Executive Officer

Leading the company’s strategic business direction and serving as a catalyst for Hong Kong innovation. HONG KONG SAR - Media OutReach Newswire - 12 June 2025 - As part of NTT Group, a world-leadin...

Jollibee Group Reports Strong Q1 2025, Fueled by Global Expansion with Strong PH and International Growth

SINGAPORE - Media OutReach Newswire - 8 July 2025 - Jollibee Group (PSE: JFC), one of the world's largest and fastest-growing food service companies, reported robust financial results for the firs...

Wildberries Begins Testing AI Shopping Assistant on its Marketplace

MOSCOW, RUSSIA - Media OutReach Newswire - 8 July 2025 - Wildberries, a leading e-commerce platform in Eurasia, has launched pilot testing of an artificial intelligence-powered assistant to simpli...

TUMI Highlights Vibrancy Of New York City With Fall 2025 Collections

HONG KONG SAR - Media OutReach Newswire - 8 July 2025 - TUMI, the leading international travel, lifestyle and accessories brand, sets the stage for Fall 2025 with exciting new arrivals inspired by...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

Sell by LayBy