Business Daily Media

Times Advertising

.

The premiere of the "Chinese Folk Song Gala" by China Media Group has ignited widespread discussion

BEIJING, CHINA - Media OutReach - 21 October 2023 - On the evening of October 9th at 8:00 pm, the "Chinese Folk Song Gala" produced by China Media Group (CMG) was broadcasted on CCTV-1 , alongside platforms such as CCTV Literature and Art, China Media Group Mobile, and www.cctv.com, spurring extensive discussion.

Starting from October 14th, at 7:30 pm every Saturday, the program will be simultaneously aired on CCTV-3 and CCTV-15. This 10-episode series serves as a showcase of both classic and newly created exceptional folk songs, fully displaying the deep-rooted heritage and vibrant vitality of Chinese civilization, while highlighting the spiritual disposition of the Chinese people.

Innovative creation, fusion, and ingenuity

Folk songs find their roots in the people and emerge from life. The melodies sung reflect scenes of everyday labor and the simple aspects of life, encapsulating the purity and essence that have been cherished for generations. The inaugural episode featured four "Work Songs" from various regions, commencing with the "Chuanjiang Shipman's Songs" depicting the toil of boatmen, followed by the "Hubei Wheat Harvesting Songs" capturing collective labor, the "Sichuan Zigong Salt Field Songs" with their dual function of commanding and alleviating fatigue, and the "Zhoushan Fisherman's Songs" sung by seafaring fishermen. Seamlessly intertwined, they painted a vivid picture of a bustling labor scene, allowing the audience to experience the confident and progressive strength of China through resounding melodies. The song "The Wall-Beating Song" recreated the vigorous scenes of diligent work through lively tunes and joyous dance, while "We Shoulder the Golden Carrying Pole" exuded the rich flavor of the Qiang ethnic group, showcasing the spiritual state of pursuing a fulfilling life through labor.

Simple rural melodies, a song resonating across the nation

Folk songs resonate with local accents and sentiments, evoking nostalgia and yearning for one's homeland whenever familiar melodies resound. Carefully selected, the program features the classic folk song "Jasmine Flower", presenting versions in various regional styles such as Ningxia, Hebei, Heilongjiang, Fujian, and more. Each rendition offers a distinct and captivating melody, fresh and delightful to the ear. The song "An Autumn Leaf As a Small Gift" incorporates elements of storytelling, while "The day of Grain Rain" cleverly merges grand Dong ethnic songs with popular music. Likewise, "An Ode to Lychee" combines popular songs with acapella, presenting a series of captivating images depicting a prosperous China in the new era. Through innovative interpretations of classic folk songs, the program creates an emotional resonance, silently touching the hearts of a broader audience.

For more captivating content, please tune in to "Chinese Folk Song Gala" and experience the eternal allure of Chinese folk songs, brimming with profound emotions and vibrant diversity.

Hashtag: #ChinaCentralRadioandTelevisionCorporation

The issuer is solely responsible for the content of this announcement.

News from Asia

Webudding Advances Digital Stationery Through IP Collaborations and Creator Tools

The digital stationery platform builds a richer ecosystem for users, creators, and brand partners, combining beloved character IP with technology that makes better products faster. SINGAPORE - Med...

HGC Announces the Launch of HGC Mobile Expanding Mobile Connectivity Footprint with Enhanced "Network-on-the-Go" Experience

HONG KONG SAR - Media OutReach Newswire - 20 April 2026 - HGC Global Communications("HGC" or the "Group"), a fully-fledged ICT service provider and network operator with extensive global coverag...

Ann Chin Popiah Brings Heritage Flavours to the Heartlands with Toa Payoh Hub Pop-Up Experience

SINGAPORE - Media OutReach Newswire - 20 April 2026 - Ann Chin Popiah will launch a special pop-up experience at Toa Payoh Hub in mid-May 2026, expanding its presence into the heartlands through ...

XTransfer Export PMI: Emerging Markets Drive Growth, High-End Upgrading Opportunities Stand Out

GUANGZHOU, CHINA - Media OutReach Newswire - 20 April 2026 - XTransfer, the World's Leading B2B Cross-Border Trade Payment Platform, released its latest figures at the 139th China Import and Expo...

Xin Yuan Kicks Off National Bingo Day 2026, Calling for Community Action to Support Seniors

SINGAPORE - Media OutReach Newswire - 20 April 2026 - Xin Yuan Comcare Ltd announces the launch of its inaugural National Bingo Day for Seniors 2026, set to take place on 27 June 2026 (Saturda...

The Famous CFC Makes Vietnam Debut with Chelsea Legend Jimmy Floyd Hasselbaink at Ascott Tay Ho Hanoi

The two-day programme brought over 300 Chelsea supporters and Ascott Star Rewards members together for immersive fan experiences, including the Night with the Blues event at Hanoi’s newest integrat...

Ascott Records Strongest-ever Southeast Asia Signings in 2025, Powering Multi-typology Growth

SINGAPORE - Media OutReach Newswire - 20 April 2026 - The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), recorded a landmark year of signings in So...

Leveraging CICPE Yacht Sub-Venue, Sanya Accelerates Development as Asia-Pacific Yachting Capital

HAIKOU, CHINA - Media OutReach Newswire - 20 April 2026 - On April 15, the Sanya International Yacht Sub-Venue of the 6th China International Consumer Products Expo (CICPE) officially kicked off...

Rhenus Logistics Strengthens Asia–Latam Trade with Record Growth in 2025

170,000 TEUs handled on the Asia–Latam trade lane, positioning Rhenus among the Top 3 logistics providers in the corridor No.

JustMarkets Announces Comprehensive Technology Ecosystem Upgrade for Gold Trading in 2026

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 20 April 2026 - JustMarkets, a global financial brokerage platform, officially announces a major infrastructure update aimed at optimizing in...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...